Touchstone Research, Inc.

Touchstone Research (TSR) is a full-service market research company delivering cutting-edge qualitative, quantitative, and recruitment services to leading brands worldwide. For over 30 years, we’ve partnered with clients across industries—including media & entertainment, technology, consumer goods, and education—to uncover actionable insights that drive innovation and growth.

Our expertise spans a wide range of methodologies, including focus groups, in-depth interviews, usability testing, and online surveys, complemented by advanced analytics and proprietary tools like Dial Tester for real-time feedback and Secure Content Testing (SCT) for unparalleled content protection. Additionally, we provide robust solutions for ongoing research needs through customizable online panels and communities, offering agile, always-on insights.

We are pioneers in AI-driven research innovation, offering Augmented Sampling to fill data gaps, meet hard-to-reach quotas, and reduce field time while maintaining data integrity. Our Conversational AI Surveys transform traditional surveys into dynamic, chat-based experiences, seamlessly blending qualitative richness with quantitative scale to deliver deeper insights and boost engagement.

We specialize in youth and family research, leveraging our COPPA-certified PanelPolls community to access hard-to-reach demographics like kids, teens, and parents.

Our recruitment team ensures high-quality participants through multi-layered screening processes and global reach, sourcing respondents for studies across the U.S. and 60+ international markets. From designing projects to delivering data, Touchstone’s experienced team integrates seamlessly with clients to deliver exceptional service and insights that inspire confident decision-making.

With a commitment to data security, quality, and innovation, Touchstone Research is trusted by global businesses to meet their most complex research challenges.