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The Role of Artificial Intelligence in Market Research: Opportunities and Limitations
AI enhances market research with efficiency and insights but can't replace human-led studies. Explore its strengths, limitations, and future potential...
Leonard Murphy
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AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption.
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Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
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Bruce Haymes joins Leonard Murphy to discuss AI, data strategy, and the future of market research in...
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Dave McCaughan
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Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
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AI Innovations, Kantar's Future & Market Research Advocacy │The Exchange: Episode 77
March 14, 2025
IIEX North America
Washington, D.C.
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