Categories
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
7 Projective Techniques for Discovering Hidden Customer Goals
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
William Leach
Founder / Mindstate Group at Mindstate Group
About this channel
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and the author of the best-selling book Marketing to Mindstates. The Mindstate Group is a consultancy that provides behavioral-science based research and training resources to help companies build consistently effective marketing that drives people to act. As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science.About Mindstate Group
Contributors
William Leach
Founder / Mindstate Group
Latest
7 Projective Techniques for Discovering Hidden Customer Goals
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
William Leach
Founder / Mindstate Group at Mindstate Group
The Price Perception Paradox: When Is More Less in Consumers’ Minds?
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Hunter Thurman
President at Alpha-Diver
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Unveiling the Future of Insights Anchored in Behavioral Science
Discover the latest innovations in market research. Uncover the power of behavioral science in gaining deeper insights with new technologies and metho...
Crispin Beale
Group President at Behaviorally
The Difference Between Narrative and Story in Branding and Why You Should Care
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Kristian Aloma
Founder and CEO at Threadline
Nudge Wisely: Predictive AI for Precision Impact
Discover the art of behavioral science strategies that aim to influence consumer behavior. Learn how even the most well-crafted nudges can be overlook...
Thomas Zoëga Ramsøy
Founder/CEO/Chief AI Officer
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights...
Beyond Price: The Currencies That Truly Drive Consumer Behavior
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Hunter Thurman
President at Alpha-Diver
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers