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Behavioral Insights Academy
September 20, 2024
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psychological motives while optimizing time and resources.
by William Leach
The rapid advancement of artificial intelligence has transformed market research by providing powerful tools like Large Language Models (LLMs) and Natural Language Processing (NLP). By combining these two technologies through Behavioral AI, market researchers can easily summarize conversational data AND uncover new behavioral insights that are often hidden inside with unprecedented detail.
Discover three steps to move beyond surface-level data to uncover the psychological motives driving consumer behavior, all while saving time and resources. Dive in to learn the keys to generating smarter, actionable insights that can propel your brand forward. Enjoy the video!
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