Archive: behavioral science

Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.

Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...

Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...

Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...

Discover the latest innovations in market research. Uncover the power of behavioral science in gaining deeper insights with new technologies and metho...

Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...

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Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...

Discover the intersection of AI and behavioral science and learn effective strategies for navigating this evolving field.

Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.

Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...

Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...

Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...

Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.

Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...

Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...

Explore the true value of behavioral science beyond answering complex questions about defining value and the role of sustainability in purchasing deci...

Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices.

In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...

Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...

Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry.

In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has trul...

Editor’s Note: The following interview features a Greenbook Future List honoree, Kendall Rynders. The Greenbook Future List recognizes leadership, pro...

System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...

For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...

Seven tips for presenting innovative research to your client.

Disrupt your understanding of consumer behavior by analyzing risk.

Why should marketers be using behaviorally enhanced surveys?

How can we do research that accepts human unpredictability?

An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.

What are the critical metrics that drive shopper choice?

The Science of Design, a methodology rooted in Behavioral Science.

Launch innovative tools that drive impact and ROI for global insights.

The model-based approach helps to understand drivers of human behavior.

How reducing the number of clients by 90% doubled their revenue.

The use of principles from ABA ensures a better customer experience.

Biometric behavioral research lab navigates COVID-19.

Detect people’s emotions in their voice based on pitch and tone.

Why your CX program should be informed by science for maximum ROI.

Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.

They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...