behavioral science
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
7 min read
Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Segments are Convenient. They're Also Wrong.
10 min read
How neuroscience exposes the limits of demographic thinking in advertising.
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
Haley Kiernan on Navigating Ambiguity, Building Confidence, and Leading with Curiosity in Insights
13 min read
Future List Honoree Haley Kiernan shares insights on navigating ambiguity, building confidence, and balancing AI with human judgment in MRX.
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
7 min read
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
5 min read
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
4 min read
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
5 min read
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
Ashok Sethi
Director at Behave Consulting P Ltd
AI and the Future of Human-Centric Brands
4 min read
The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.
William Leach
Founder / Mindstate Group at Mindstate Group
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
The Case for Always-On Behavioral Intelligence
6 min read
Always-on EQ Personas replace static reports with real-time customer insight, helping marketers make smarter, psychology-driven decisions.
William Leach
Founder / Mindstate Group at Mindstate Group
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
4 min read
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
Innovation Isn’t About Being First, It’s About Removing Friction
2 min read
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
2 min read
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
Why Your Insight Is Not Landing, and What to Do about It
5 min read
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
5 min read
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Content Producer at Greenbook
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
5 min read
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
Karen Lynch
Chief Programming Officer at Greenbook
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
5 min read
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
4 min read
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
Brent Snider
Managing Director of Global Business Development at Behaviorally
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
6 min read
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Content Producer at Greenbook
Why Behavioral Researchers Are Needed Now More Than Ever
3 min read
Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
William Leach
Founder / Mindstate Group at Mindstate Group
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
Nudging in Slow Motion
6 min read
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
AI-Driven Insights: Transforming Research, Leadership, and Value Creation
Explore AI-driven insights, behavioral research shifts, and leadership changes shaping market resear...
Why Healthcare Providers Need to Understand Attachment Styles (Part 2)
5 min read
Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.
Jana Rosewarne, PhD
Research Consultant at KJT
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
8 min read
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Content Producer at Greenbook
Psychographic Profile: East Coast vs. West Coast Stereotypes
3 min read
Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...
The Myth of Rationality in Consumer Behavior
4 min read
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
Ruchira Jain
Founder and Director at Elevate Insights
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Unveiling the Future of Insights Anchored in Behavioral Science
5 min read
Discover the latest innovations in market research. Uncover the power of behavioral science in gaining deeper insights with new technologies and metho...
Crispin Beale
CEO at IDX
The Difference Between Narrative and Story in Branding and Why You Should Care
4 min read
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Kristian Aloma
Founder and CEO at Threadline
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights...
Partner Content
Decoding Effective Packaging Designs with the Power of Packaging
5 min read
Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
The 5 Behavioral Forces Used to Build Consumer Empathy
Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...
Navigating the Intersection of AI’s Role in Modernizing Behavioral Science and Insights
3 min read
Discover the intersection of AI and behavioral science and learn effective strategies for navigating this evolving field.
Crispin Beale
CEO at IDX
Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights
6 min read
Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.
Melina Palmer
CEO & Podcast Host at The Brainy Business
Five Ways to Make Your Behavioral Science Marketing Research More Actionable
Discover the secrets to successful implementation through 25 years of behavioral science research, a...
Behavioral Science and UX and CX Research
4 min read
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
4 min read
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
4 min read
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Chief Programming Officer at Greenbook
Behavioral Science and Brand Tracking (Part 4 of 6)
4 min read
Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Why You Should Attend IIEX Behavior 2023 Conference
3 min read
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
William Leach
Founder / Mindstate Group at Mindstate Group
Behavioral Science and Concept Testing (Part 3 of 6)
5 min read
Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Depth Interviews (Part 2 of 6)
3 min read
Explore the true value of behavioral science beyond answering complex questions about defining value and the role of sustainability in purchasing deci...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Segmentation (Part 1 of 6)
4 min read
Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge
3 min read
In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...
William Leach
Founder / Mindstate Group at Mindstate Group
Stories to Be Told Will Elevate Your Innovation Practice
6 min read
Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...
Kristian Aloma
Founder and CEO at Threadline