Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior

In today's rapidly evolving business landscape, understanding your customers is more important than ever. Yet, a significant portion of business data remains untapped and unanalyzed, because it lies in the open-ends and other unstructured data that is collected, but never explored.  In this video below, we explore the critical role Behavioral AI plays in unlocking deep insights from this unstructured data, and provide a basic framework to follow when you want to use Behavioral AI to uncover the hidden “whys’ inside your brand insights data.