The 5 Behavioral Forces Used to Build Consumer Empathy

Lately, more and more brand teams tell us the same story.  We have lost human empathy.  In our rush to get faster, cheaper insights, we over-survey and analyze Nielsen or IRI data to a point where our customers are nothing more than data points placed on PowerPoint decks. If you feel your organization has lost deep psychological empathy, this video has you covered.

Simply put, consumer empathy is about understanding customers' underlying needs and feelings. It goes beyond merely understanding how to make them buy your products.  Empathy takes a broader perspective to have you consider all facets of their lives.  Imagine stepping into their shoes, feeling what they feel, and recognizing that they are real people with broader lives, jobs, passions, and pains. And by FEELING these things, we can connect with them at a human level to build products or services that will help them reach their goals with you by their side. 

Novel idea, right?

In this video, we will unravel five forces that should be explored deeply if you need to build genuine empathy with your customers so that you can develop a robust insights agenda and future ethnographic studies around.   

Prepare to embark on a journey through the psychological, socio-economic, cultural, personal, and economic factors that shape us as human beings.