consumer insights
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
6 min read
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
Know Your Dealer: Where is Your Speed Coming From?
5 min read
Learn why trusted AI insights require structured data, human verification, and research rigor, not just faster dashboards.
Stefanie Francis
Founder & CEO at Hootology
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
6 min read
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
Evan Williams
Executive Strategy Consultant at Stravito AB
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
How to Explore Opportunities in Consumer Insights and Data Analysis
4 min read
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
6 min read
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies at Conveo
Why AI Means We Need to Double Down on Insight Communication
5 min read
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
5 min read
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
6 min read
From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.
Brian Fowler
Senior Executive Director at Insights Career Network
Karen Lynch
Chief Programming Officer at Greenbook
Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
5 min read
In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.
Ed Keller
Executive Director at Market Research Institute International (MRII)
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
5 min read
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
The Past, The Present & The Possible of AI in Insights
5 min read
From cheaper and faster research to a human insights AI ecosystem
Niels Schillewaert
Head of Research and Methodologies at Conveo
Partner Content
How to Build Confidence into Every Product Launch (& Relaunch)
6 min read
Great products start with real consumer insight. Learn why product research is essential to reduce failure, waste, and costly missteps.
Dana Kim
Founder & CEO at Highlight
The Case for Always-On Behavioral Intelligence
6 min read
Always-on EQ Personas replace static reports with real-time customer insight, helping marketers make smarter, psychology-driven decisions.
William Leach
Founder / Mindstate Group at Mindstate Group
Karen Lynch
Chief Programming Officer at Greenbook
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
5 min read
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
Karen Lynch
Chief Programming Officer at Greenbook
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
3 min read
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
From Cost Center to Growth Driver: The Case for Connected Insights
4 min read
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
6 min read
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
How Wellness Brands Are Winning the Medicine Cabinet
6 min read
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
5 min read
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
Adam Stanley-Smith
CEO at Meaningful
Freelancing in Consumer Insights: What It Takes to Succeed
4 min read
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
Karen Lynch
Chief Programming Officer at Greenbook
Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
6 min read
Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.
Ashley Shedlock
Content Producer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
7 min read
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Greenbook Future List Spotlight: Juana Merlo
6 min read
Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...
Karen Lynch
Chief Programming Officer at Greenbook
Rethinking Talent: Insights Beyond Traditional Experience
6 min read
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Greenbook Future List Spotlight: Aeton Lim
11 min read
NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...
Karen Lynch
Chief Programming Officer at Greenbook
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
2 min read
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
4 min read
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Karen Lynch
Chief Programming Officer at Greenbook
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
5 min read
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
Building the Anthropological Internet: A Conversation with Quilt CEO Anurag Banerjee
Quilt CEO Anurag Banerjee joins Leonard Murphy to discuss AI-driven research, anthropology, and the ...
Nudging in Slow Motion
6 min read
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
Understanding Multivariate Analysis: A Practical Example
8 min read
Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...
Karen Lopez
Content Writer at Marketing Digest
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
5 min read
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Driving Innovation: Lessons from Reckitt
4 min read
Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...
Gregg Archibald
Managing Partner at Gen2 Advisors
Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani
3 min read
Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.
Colin Wong
Principal Consultant at Insights Heroes
Driving Innovation and Strategic Growth with Tulika Chikersal of Post Consumer Brands
3 min read
Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Karen Lynch
Chief Programming Officer at Greenbook
The Paradox of the Paradox of Choice
4 min read
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
The Greenbook Podcast
How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
Karen Lynch
Chief Programming Officer at Greenbook
The Price Perception Paradox: When Is More Less in Consumers’ Minds?
5 min read
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Hunter Thurman
President at Alpha-Diver
A Brief Retrospective: IIEX LATAM 2024
5 min read
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Greenbook Future List Spotlight: Sequoyah Glenn
4 min read
Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...
Karen Lynch
Chief Programming Officer at Greenbook