Archive: consumer insights

Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...

IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.

Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...

Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...

Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...

Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...

Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...

Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...

Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...

Partner Content

Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...

Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Partner Content

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Partner Content

The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...

According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...

Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...

What are your thoughts on the term “user-generated content”? When the term “user-generated content” is mentioned, most people immediately think of soc...

With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, i...

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. ...

“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to...

If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

What is Consumer Segmentation? Consumer segmentation is a process of organizing consumers into distinct groups based on needs, personal values, produc...

How generations view the job market and their advice for you.

The automation wave and how it benefits consumers.

How market research and sustainability are connected.