Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.

Introducing Marlena Mattei of Pearson

Marlena Mattei is University of Pennsylvania graduate and a Consumer & Cultural Insights Senior Strategist at Pearson. She is passionate about growing the community and working to bolster the industry through mentorship and thought leadership. She has frequently developed innovative and creative methodologies, tools, and analyses and presented them at industry events including the QRCA and Insights Association. She is currently working on developing a framework to better understand the relationships between complex personal drivers, which she plans to share when it is complete.

With a cultural anthropology background, she has developed a unique perspective and skillset to take consumer-centricity one step further and understand not just the consumer, but the entire HUMAN — including cultural and environmental forces shaping their experiences, perceptions, attitudes, and behaviors. She fuses creativity and analytical thinking, allowing her to develop innovative methods and analysis frameworks, including unique mixed-methods research drawing from different fields of thought.