Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.

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Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

The Greenbook Podcast

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.

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Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision

Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.

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From Advisor to Decision-Maker: AI's Next Power Move

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Who Owns the Data Behind the AI Boom in Market Research?

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 What Happens When AI Starts Making the Buying Decisions
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What Happens When AI Starts Making the Buying Decisions

Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...

Sascha Eder of NewtonX on Trust in Synthetic Personas
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Sascha Eder of NewtonX on Trust in Synthetic Personas

NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...

Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
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Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights

Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.

The Synthetic Respondent Problem Nobody's Talking About
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The Synthetic Respondent Problem Nobody's Talking About

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