Karen Lynch

Chief Programming Officer at Greenbook

Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.

Want to publish with us?

Submit here

CEO Series

Sascha Eder of NewtonX on Trust in Synthetic Personas

NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...

Latest from Karen Lynch

Future List Honorees

Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights

Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.

August 13, 2026

Read article

The Exchange

The Synthetic Respondent Problem Nobody's Talking About

Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...

The Greenbook Podcast

Crispin Beale of IDX on Evidence-Led Communications

The Exchange

The Quiet Shift Reshaping Market Research

Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...

Insights Industry News

Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026

6 min read

Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...

July 30, 2026

Read article