Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen Lynch is Head of Content at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.

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Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
Future List Honorees

Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights

Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.

Latest from Karen Lynch

 The Real Story Behind AI’s Rapid Takeover of Research
The Exchange

The Real Story Behind AI’s Rapid Takeover of Research

IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...

When Consumer Behavior Moves Faster Than Your Business Model
The Exchange

When Consumer Behavior Moves Faster Than Your Business Model

AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...

 Smarter Data Wins: Following the Money in AI and Insights
The Exchange

Smarter Data Wins: Following the Money in AI and Insights

AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...

When AI Models Go Rogue and Subscriptions Go Through the Roof
The Exchange

When AI Models Go Rogue and Subscriptions Go Through the Roof

Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...

Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honorees

Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights

Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.

 Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
The Exchange

Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading

In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...

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