Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen Lynch is Head of Content at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.

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Latest from Karen Lynch

When AI Models Go Rogue and Subscriptions Go Through the Roof
The Exchange

When AI Models Go Rogue and Subscriptions Go Through the Roof

Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...

Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honorees

Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights

Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.

 Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
The Exchange

Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading

In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...

Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
Future List Honorees

Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights

Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.

The Future Role of the Researcher Is Taking Shape
Artificial Intelligence and Machine Learning

The Future Role of the Researcher Is Taking Shape

As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...

What Synthetic Research Can Do Now, and What It Still Can’t
Data Science

What Synthetic Research Can Do Now, and What It Still Can’t

Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?

Who Do You Trust? Rethinking Data, AI, and Decision Making
The Exchange

Who Do You Trust? Rethinking Data, AI, and Decision Making

Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...

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