Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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Data Science

What Synthetic Research Can Do Now, and What It Still Can’t

Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?

April 24, 2026

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Latest from Karen Lynch

The Exchange

Who Do You Trust? Rethinking Data, AI, and Decision Making

Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...

The Exchange

AI Agents Are Already Making Your Decisions For You

AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...

The Greenbook Podcast

The Data Behind Diehard Fans: Mets Insights Unpacked

Future List Honorees

Haley Kiernan on Navigating Ambiguity, Building Confidence, and Leading with Curiosity in Insights

Future List Honoree Haley Kiernan shares insights on navigating ambiguity, building confidence, and balancing AI with human judgment in MRX.

April 14, 2026

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The Greenbook Podcast

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy

Future List Honorees

Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights

Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.

March 31, 2026

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Insights Industry News

Qualtrics X4 and the New Questions Facing Insights Leaders

Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...

March 30, 2026

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