Edward Appleton

Edward Appleton is Director Global Marketing with Happy Thinking People, a global qualitative consultancy with offices in Berlin, Munich, Paris, Zurich and Mumbai. Prior to joining the firm for many years he was a clientside Consumer Insights Manager based in Berlin, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side ‚Ai Research Manager at Coca-Cola, Group Manager Research at Nestle UK, Insights Manager at Avery Dennison Europe, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK. He blogs regularly at http://researchandreflect.blogspot.de. Edward is bi-cultural English/ German, speaks fluent French.and is a founding Board Member of Mobile Research in the Mobile World (MRMW). Views expressed are his own and in no way represent those of his company.