Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors to gain a strategic advantage. It helps businesses anticipate market shifts, make informed decisions, and stay ahead in the industry.

Online Market Research Tips for Beginners
Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

Latest

Interview with John Dick, Founder and CEO of CivicScience
CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

‘Living’ Brands: Getting Macs and Avoiding Noids
Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Rising Cost of Education Today
Executive Insights

The Rising Cost of Education Today

Are educational costs a barrier to entering the MR industry?

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Classifying CX Initiatives – Part Two Competitive Parity
Gain & Retain®

Classifying CX Initiatives – Part Two Competitive Parity

Why you need to keep your offer contemporary to remain competitive.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Classifying CX Initiatives – Part One
Gain & Retain®

Classifying CX Initiatives – Part One

Do your CX initiatives focus on these three core areas?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

5 Considerations When Switching Brand Tracking Providers
Brand Strategy

5 Considerations When Switching Brand Tracking Providers

When your business needs change, sometimes that means it’s time for your brand tracker to change as well.

Divya Shroff

Divya Shroff

Sr. Product Marketing Manager at SurveyMonkey

The Future of Work in Focus
Competitive Intelligence

The Future of Work in Focus

Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

Interview with John Dick, Founder and CEO of CivicScience
CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

‘Living’ Brands: Getting Macs and Avoiding Noids
Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Rising Cost of Education Today
Executive Insights

The Rising Cost of Education Today

Are educational costs a barrier to entering the MR industry?

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Classifying CX Initiatives – Part Two Competitive Parity
Gain & Retain®

Classifying CX Initiatives – Part Two Competitive Parity

Why you need to keep your offer contemporary to remain competitive.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Classifying CX Initiatives – Part One
Gain & Retain®

Classifying CX Initiatives – Part One

Do your CX initiatives focus on these three core areas?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

5 Considerations When Switching Brand Tracking Providers
Brand Strategy

5 Considerations When Switching Brand Tracking Providers

When your business needs change, sometimes that means it’s time for your brand tracker to change as well.

Divya Shroff

Divya Shroff

Sr. Product Marketing Manager at SurveyMonkey

The Future of Work in Focus
Competitive Intelligence

The Future of Work in Focus

Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

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