Ray Poynter

Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of Esomar for over 30 years and a fellow of the MRS. In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and Esomar. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media. Ray served as president of Esomar Council from 2023-2025.