Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.

Want to publish with us?

Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
CEO Series

Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song

Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...

Latest from Leonard Murphy

Rob Key of Converseon: Making Unstructured Data AI-Ready
CEO Series

Rob Key of Converseon: Making Unstructured Data AI-Ready

Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...

Thania Farrar of Burke: Building Trusted AI Insights

The Greenbook Podcast

Thania Farrar of Burke: Building Trusted AI Insights

Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.

Staying Relevant in the Age of AI with Aksel Bedikyan
CEO Series

Staying Relevant in the Age of AI with Aksel Bedikyan

Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...

Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
CEO Series

Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data

Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...

Patrick Comer on Building the Infrastructure Behind Modern Market Research
CEO Series

Patrick Comer on Building the Infrastructure Behind Modern Market Research

Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...

Kristi Zuhlke: Stop Talking About AI and Start Building
CEO Series

Kristi Zuhlke: Stop Talking About AI and Start Building

Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
CEO Series

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research

Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
CEO Series

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights

Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...

Top Authors

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

378 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

94 articles

author bio

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

49 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

27 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

22 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

19 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers