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William Leach
Founder / Mindstate Group Mindstate Group
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7 Projective Techniques for Discovering Hidden Customer Goals
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
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Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights...
The 5 Behavioral Forces Used to Build Consumer Empathy
Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...
Five Ways to Make Your Behavioral Science Marketing Research More Actionable
Discover the secrets to successful implementation through 25 years of behavioral science research, a...
Why You Should Attend IIEX Behavior 2023 Conference
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
Unlock Deeper Customer Insights By Adding Behavioral Science to AI
Discover how applying the right AI to customer insights maximizes your budget and transforms old data into a gold mine.
The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge
In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...
Increase Market Value by Building Brand Attachment, Not Loyalty
In our current world of exponential brand choices, it is increasingly important to have a “sticky” customer base who keeps coming back for more. Not o...
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