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Colin Wong

Principal Consultant at Insights Heroes

Colin possesses an extensive 17-year background in the insights domain, marked by a fervent commitment to technological advancements and panel innovations within market research. Over the course of his career, he has played a pivotal role in steering client-side organizations and research agencies towards the seamless integration of various state-of-the-art research technologies, while also streamlining operations through automation. Notably, Colin has spearheaded the establishment of two global market research conference series in the Asia Pacific region: Market Research in the Mobile World and Qualitative 360. In 2021, he embarked on the creation of the groundbreaking GreenBook Asia Pacific blog site, Focus on APAC, and contributed to the orchestration of the prestige IIEX APAC conference. His advisory positions with numerous prominent client-side companies in Asia, alongside his consultancy engagements with international brands, serve as a testament to his esteemed reputation as a trusted industry advisor and consultant.

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Focus on APAC

Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025

Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.

February 12, 2025

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Focus on APAC

Unlocking Brand Differentiation Through Semiotics: Insights from Cherry Bergholdt

Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...

February 5, 2025

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Focus on APAC

Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

January 29, 2025

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Focus on APAC

Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

January 22, 2025

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Focus on APAC

2025 Consumer Insights Predictions

Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.

January 8, 2025

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Focus on APAC

Ensuring High-Quality Panel Data: Best Practices and Challenges

Learn the significance of data quality in panel studies. Explore challenges and best practices to ensure insights in economics, sciences, and healthca...

October 23, 2024

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Focus on APAC

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

February 27, 2024

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Focus on APAC

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

February 20, 2024

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