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CEO Series
Join Greenbook’s Lenny Murphy as he interviews the CEOs redefining the future of market research. Get sharp insights, bold strategies, and candid conversations you won’t find anywhere else.
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CEO Series
36 - Rob Key of Converseon: Making Unstructured Data AI-Ready
As AI models become more powerful and increasingly commoditized, the real competitive advantage may lie in the quality and context of the data feeding...
CEO Series
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO and co-founder Sascha Eder joins Karen Lynch on the CEO Series to discuss how strategic consulting and entrepreneurial resilience shaped h...
CEO Series
Research Is Going Hybrid and Aksel Bedikyan Is Building the Blueprint
Aksel Bedikyan built OG Insights on a simple bet: let AI handle the grunt work so researchers can spend their time on what actually needs a human. In ...
CEO Series
Inside the Fight Against Survey Fraud with Enlightn CEO Adrien Vermeirsch
Adrien Vermeirsch, Founder and CEO of Enlightn, shares why he left the traditional sample industry to build a smarter research recruitment platform, d...
CEO Series
How Patrick Comer Built the Pipes That Power Global Research
Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research, from founding Lucid to running one of the industry's mos...
CEO Series
The Survey Is Being Replaced and Kristi Zuhlke Is Leading the Charge
Kristi Zuhlke went from insights leader at Procter & Gamble to founding Knowledge Hound, the industry's first search-driven survey analytics platf...
CEO Series
Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less
Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI. In this episode of the ...
CEO Series
How Vin DeRobertis, CEO of Generation Lab Powers AI with Real Behavioral Insights
In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable ass...
About the Podcast
Step into the boardroom with Greenbook’s Lenny Murphy and Karen Lynch as they sit down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Leonard Murphy
Chief Advisor for Insights and Development
Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.
Karen Lynch
Chief Programming Officer
Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.
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