insight
Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight
4 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...
Karen Lynch
Editor-in-Chief at Greenbook
GreenBook Announces Finalists for the 2023 Insight Innovation Competition
2 min read
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
Greenbook Team
Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
4 min read
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Janet Standen
Is your Market Research Technology Invisible?
6 min read
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...
Michael Howard
Head of Marketing at Infotools
IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
4 min read
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP
3 min read
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...
Colin Wong
Principal Consultant at Insights Heroes
The Greenbook Podcast
Insights Alchemy: Refining the Craft of Research
How does the way we present our findings change the way they’re understood? Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest...
Karen Lynch
Editor-in-Chief at Greenbook
IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google
5 min read
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Colin Wong
Principal Consultant at Insights Heroes
When to Rethink Your Insights Management Strategy
6 min read
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
The Greenbook Podcast
Decisions Over Decimals, Learning Intuition
Can intuition be taught? The authors of newly published, Decisions Over Decimals, Paul Magnone (Google), Christopher Frank (American Express), and Ode...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
What to Make Of the Investment Activity in MRX?
Investments in the MR space are hotter than ever. Join President of eCGlobal , Adriana Rocha, as well as GreenBook’s host, Lenny Murphy, as they discu...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Deconstructing Fandom: How to Broaden Your Playing Field
Sports research isn’t what it used to be. Edwin Roman, Senior Director, Brand Strategy and Content Insights at ESPN, joins our host Lenny Murphy, to d...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Order in Chaos, Foresight in Design
While reading her daughter a bedtime story about Neil Armstrong, Katie Swindler had an epiphany informing her career in insights and design. In this e...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
7 Reasons Why Brands are Adopting Research Technology
4 min read
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
The Pursuit of Happiness
4 min read
Applying positive psychology to your brand.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos