Artificial Intelligence and Machine Learning

Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.

Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
The Prompt

Partner Content

Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.

AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...

Niels Schillewaert

Niels Schillewaert

Head of Research and Methodologies

Latest

Why AI Means We Need to Double Down on Insight Communication
Artificial Intelligence and Machine Learning

Why AI Means We Need to Double Down on Insight Communication

GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...

Alex Holmes

Alex Holmes

Director at Shape Insight

From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
The Prompt

From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence

Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...

From Bots to Breakthroughs: The New Playbook for Market Research
The Exchange

From Bots to Breakthroughs: The New Playbook for Market Research

Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...

Reclaiming Conversation in the Age of AI
Artificial Intelligence and Machine Learning

Reclaiming Conversation in the Age of AI

How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.

Kathy Cheng

Kathy Cheng

Co-Founder & CEO at Nexxt Intelligence

AI, Chaos, and the Next Phase of Innovation
The Exchange

AI, Chaos, and the Next Phase of Innovation

The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...

Where Human Judgment Still Matters in AI Qual
The Prompt

Where Human Judgment Still Matters in AI Qual

AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 What Happens When AI Becomes the Baseline for Insights?
The Exchange

What Happens When AI Becomes the Baseline for Insights?

In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...

Why AI Means We Need to Double Down on Insight Communication
Artificial Intelligence and Machine Learning

Why AI Means We Need to Double Down on Insight Communication

GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...

Alex Holmes

Alex Holmes

Director at Shape Insight

From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
The Prompt

From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence

Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...

From Bots to Breakthroughs: The New Playbook for Market Research
The Exchange

From Bots to Breakthroughs: The New Playbook for Market Research

Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...

Reclaiming Conversation in the Age of AI
Artificial Intelligence and Machine Learning

Reclaiming Conversation in the Age of AI

How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.

Kathy Cheng

Kathy Cheng

Co-Founder & CEO at Nexxt Intelligence

AI, Chaos, and the Next Phase of Innovation
The Exchange

AI, Chaos, and the Next Phase of Innovation

The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...

Where Human Judgment Still Matters in AI Qual
The Prompt

Where Human Judgment Still Matters in AI Qual

AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

 What Happens When AI Becomes the Baseline for Insights?
The Exchange

What Happens When AI Becomes the Baseline for Insights?

In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...

Industry Insights from Partners

Empowering Decision Intelligence through Enriched User Experience
Artificial Intelligence and Machine Learning

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?
Artificial Intelligence and Machine Learning

Partner Content

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.

Bradley Taylor

Bradley Taylor

Chief Strategist at Converseon

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

3 Ways To Implement AI Into Your Market Research Today
Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

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