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Focus on LATAM
A local perspective on what makes marketing research in Latin America and the Caribbean unique.
Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
About this channel
Bela Sangiorgi is a Research Associate at 10kHumans, and part of the company's Latin American team. In her role as Visionary Insights LATAM expert channel host, Bela and her contributing team help grow the world’s understanding of the LATAM market, amplifying local voices and perspectives and highlighting the work of local brands and professionals throughout the region.
Contributors
Bela Sangiorgi
Research Associate
Latest
Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How Business Migration Is Reshaping the Americas
Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Christmas in LATAM: What Marketers Should Know
Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Powering Up: The Impact of EV Factory Openings on Brazil's Development
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
A Brief Retrospective: IIEX LATAM 2024
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
The Thrifting Revolution in Brazil
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How Influencers Connect with Audiences in Latin America
Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
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