consumer behavior
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
5 min read
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
5 min read
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
5 min read
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
6 min read
From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.
Brian Fowler
Senior Executive Director at Insights Career Network
AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
5 min read
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
Ashok Sethi
Director at Behave Consulting P Ltd
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
6 min read
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Why AI in Market Research Is Here to Stay
From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
4 min read
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
4 min read
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
4 min read
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Empowerment Isn’t a Tool. It’s a Partnership.
2 min read
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
Stephanie Vance
VP, Customer Experience & Research Strategy at aytm
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
9 min read
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing & Growth at Conveo
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
6 min read
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
Grace Kaz
Marketing Manager at Panoplai
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
5 min read
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Content Producer at Greenbook
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
How the Next Wave of AI Can Transform Research and Insights
10 min read
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
11 min read
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
5 min read
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
Safe, Small, Selective: The New Consumer Code
6 min read
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
Karen Lynch
Chief Programming Officer at Greenbook
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
Starbucks, Hoping for Growth
5 min read
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
Ken Roberts
Chief Innovation Officer at Forethought
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
4 min read
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
How Social Media Communities and Influencers Are Reshaping Market Research
4 min read
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
How to Run Effective Focus Groups for Gen Z (With Real Examples)
5 min read
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
Ashley Shedlock
Content Producer at Greenbook
Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
4 min read
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
Ramona Daniel
Cultural Insights & Research Strategy at Twenty3
Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
4 min read
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
Brent Snider
Managing Director of Global Business Development at Behaviorally
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
4 min read
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
4 min read
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
Melody Sciumbata
The Critical Need for Integrated Market Research Operations in 2025
6 min read
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
5 min read
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
4 min read
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
Standing Out in a Crowded Market: The Power of Effective Marketing
Susan Griffin & Lenny Murphy discuss market research trends, AI’s impact, and how clear value propos...
Why Paying in Installments Matters in LATAM
4 min read
Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Leveraging Google Trends for Smarter Market Research and Business Growth
8 min read
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Content Producer at Greenbook
Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
6 min read
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
Kristine Kliewer
Senior Production Design Manager at Orchard Insights
Tech Meets Retail: Omni-Channel Shopping and AI Disruption
Explore trends in consumer behavior, AI in market research, omni-channel shopping, and emerging tech...
Understanding Multivariate Analysis: A Practical Example
8 min read
Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...
Karen Lopez
Content Writer at Marketing Digest
What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
4 min read
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
Karen Lynch
Chief Programming Officer at Greenbook
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
8 min read
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Karen Lynch
Chief Programming Officer at Greenbook