Transforming Marketing, Consumer Behavior, and Startup Innovation

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Episode 46 of The Exchange explored various facets of the advertising industry, emphasizing the transformative impact of AI on marketing and consumer behavior. The hosts discussed recording challenges, future plans for live hosting, and an open call for speakers for upcoming events. They highlighted sponsorship opportunities and the return of the Young Professionals Grant, stressing the importance of qualitative research skills and AI’s influence in the industry.

A significant portion of the episode was dedicated to the AI investments within the advertising industry, notably Havas’ $400 million investment over four years. The conversation expanded to the AI-driven advertising strategies of companies like Pinterest, YouTube, TikTok, and Disney, focusing on data-driven personalized marketing and its potential to revolutionize ad creation and creativity. The discussion also touched on the evolving dynamics of partnerships, mergers, and acquisitions aimed at securing first-party data and behavioral insights for enhanced personalized marketing.

The episode also covered AI-powered platforms and resources for startups, featuring platforms like Inside the Pod and Microsoft for Startups Founders Hub as essential tools for entrepreneurs. The speakers emphasized the importance of continuous learning and upskilling in the fast-paced tech landscape, the responsible use of AI technologies, and the limitations of AI in processing existing data. They also discussed emerging companies prioritizing safe super intelligence development.

Many thanks to our producer, Karley Dartouzos. 

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Transcript 

Lenny Murphy: Hello everybody. 

Karen Lynch: Hi everybody, how are you?

Lenny Murphy: Yeah, we're all for the game . Are we doing it this way you guys so we're recording this on Thursday, so it's a little like wait wait

Karen Lynch: Yep, and I just had a moment of like expecting people to answer back.

Karen Lynch: What is that?

Lenny Murphy: It's been a week. It's been a week.

Karen Lynch: And full disclosure, it is Thursday, June 20th. It's about 3 p.m. Eastern when we're recording. We are not going to be live. This is coming at you live, most likely. But Lenny and I will not be live. Greenbook's offices are closed tomorrow out of respect and appreciation for Juneteenth, which was actually yesterday, but we decided that we all would love to celebrate on a long weekend and really make it the sort of celebratory event that it is and should be. So that's what our company is doing. So long weekend for us, live coming at you pre-recorded.

Lenny Murphy: Yes, and and one more housekeeping note, uh, my internet died the attractor Hit the box, uh a couple hours ago. So I'm filming we're recording this on my phone in my daughter's spare bedroom, uh, because she still has airnet, uh, and I do not so Uh, yeah, it's just all kinds of weird today, I guess The good news is

Karen Lynch: Lenny, and I haven't even told you this yet. I decided based on everybody at work's travel plans for next week that I will also fly home next Thursday. So I will be here live on Friday with you once again.

Lenny Murphy: Yeah, although I was kind of looking forward to hosting with Tim. So we're going to have to do that some other time.

Karen Lynch: Yes, you will definitely have opportunities, but then next week I'll be back. So you'll have to be curating while I'm IIEX Europe-ing and I'll come back and tell everybody all about it too. So.

Lenny Murphy: Think I won't have a problem doing that uh, Karen and audience because there's a lot to curate and that's probably a segue. I know we got two two things we want to talk about before we get into a really busy news week.

Karen Lynch: So Yeah, as usual. So let's start with um our a I think Karley is going to pop that up so you have the dates. Look, if you go to our website for this event, and Karley, I don't know if you're able to put in the chat what the actual URL for the event itself is. But if you go to that, you will see the call for speakers is opened. I know we sent out an email yesterday that a call for speakers was opened. So some of you received that call for speakers already. So some of you had a leg up because you received our undivided attention on those submissions. We expect a very competitive submission window. Last year, we had more submissions for this event than almost, you know, almost any of our other virtual events. This is probably going to follow suit. So be forewarned, we have limited spots, so make sure your submission is going to stand out and be top-notch, because it's going to be- Sorry, should we give a little bit of guidance? Yeah, please. Let's do it. On that?

Lenny Murphy: Right. So last year was, oh, look at all this cool stuff. Look at all these bright, shiny things. This year is about how they are being implemented and making an impact. So keep that in mind. That doesn't mean that we won't show off something that we think is just mind-blowingly cool. But really, at this point, every day is something new, mind-blowingly cool. And that's going to continue on. So for this, from an event standpoint, we are looking certainly for uh let's call it case studies for lack of a better term it doesn't exactly be a case study but you know practical examples of how ai is being implemented creating impact transforming organizations transforming quality delivering greater and greater um business insights that's really the focus um not so much on look we could do a synthetic sample okay got got that How's it being used, right? What impact is it making? So keep that in mind with your submissions. Focus on results, not just cool stuff, because we all get the cool stuff now. It's just, it's nonstop.

Karen Lynch: Yeah, yeah. And we are open to interactive workshops beyond what we might have learned last year, right? Last year, we had kind of a prompt workshop for what was then, what were we at, GPT? Early GPT a year ago. So if you want to submit for a prompt workshop, make sure it is, you know, 4.0 and or potentially 5.0 if we get there by the fall. I want us to be open to that, what might be coming down the pike. We do have some, there is a spot that we'll be curating for kind of an intro to generative AI and market research. I'll be very specific about that one. But it will be one just to kind of bring people up to speed, but the rest of our content will really be beyond the basics. So those are just some pro tips for you if you want to pitch any one of those things that Lenny and I just talked to you about. We always love to feature brands on stage because our audience loves to know what brands are doing. So if you are a partner who has had the privilege of working with a brand, this is a good time to point that out and invite them to co-present with you. Absolutely.

Lenny Murphy: And there's a few sponsor spots available as well. We saw that Dana and Lukasz and Kevin are happy with us. So if you do have a bright, shiny new thing that you wanna show off, that's the perfect opportunity for that.

Karen Lynch: And that's closer to your sure thing, right? As I said, I'll be having to be very selective for all the organic spots, but the sponsored spots go right to them. There are still some available. Go right to Dana and Kevin and lock it in, right?

Lenny Murphy: Lock it. This has been the biggest hit event of, uh, that we've rolled out. Um, the, and it's a virtual vet, I guess we should probably just make clear for everybody. Um, uh, of course it's AI, how could it not be virtual? So, uh, it's a lot. Yeah. Last year was huge. And I think this year we'll, we'll see even more so anyway.

Karen Lynch: Anyway, I've had some great conversations already with some speakers that I'm very excited about. I'm not going to spoil all that content because I want to see the rest that comes in. But you're going to have to trust me, folks. Some of the conversations I've had with some great, not just brand side speakers, but also consultative agencies who are leading the charge here in this space. So really excited and looking forward to seeing what everybody might want to bring to the table.

Lenny Murphy: QRCA.

Karen Lynch: Yeah, so, you know, another one of our favorite events. If it's not our own, we do have many, many other events that we like and promote and organizations and associations that we like and support. Being one of them, but their Young Professionals Grant is returning. You can apply now on their site. The Young Professionals Grant, it allows you to have membership comps for the year, get to the conference, for your registration comp for the year and take advantage of a lot of learning opportunities offered. Plus while you're there, those young professionals have some great meetups. So your networking is like a sure thing with people who are of your age, which is under 35. So some of us couldn't hobnob with you all, but You should throw your hat in the ring. It's a great way to meet fellow young professionals and throw your hat in the ring for this grant. It's a good thing.

Lenny Murphy: Put a fine point on that for a second as well. We keep saying that one of the big unlocks of AI is Qualitative at scale. It's never been a better time to have a firm foundation in moderating qualitative research because it's about asking good questions and making sense of the answers. And guess what? That's the skillset increasingly that as researchers, we're going to bring to the table. Um, so if you're young in the, uh, in the industry, um, and you're really an AI combine these two and you're going to have a bright future.

Karen Lynch: Yeah, yeah. And I mean, I would focus on personally, if I were, you know, if I were coaching or mentoring a young quality these days, you know, really having a firm grasp of what is a leading question, how to avoid leading questions, how to avoid biases in our questioning, all of those things which are applicable in this space, because we know that we are fighting with AI and bias in AI right now, we need to make and synthetic respondents, we need to make absolutely sure our skills as an unbiased, non-leading researcher are like, you know, like really, really on point. So that's a different sidebar, right?

Lenny Murphy: That is. There's a whole other, that sounds like a good topic for an event, hint, hint, at some point.

Karen Lynch: Yes, it does, doesn't it? Take that information and do with it what you will, friends. All right. All right. New AI, right? Well, actually, it's interesting because we are starting off with an AI topic, but it's all themed and clustered around something that was really interesting to Lenny and I this week. And it only becomes interesting to us after we start to haul through everything that we have seen this week. It's AI and advertising and that interplay there. Right. It was quite a week for that. So You know, let's start with this. Is it Havas? Is that how that's pronounced, Havas?

Lenny Murphy: That's how I pronounce it.

Karen Lynch: One of the big six largest advertising PR agencies has invested over 400 million in AI. So that's, you know, plans to do that investment for over the next four years as it gears up to split from their parent company, Vivendi. So another huge AI investment. I mean, 400 million in AI investment for an advertising agency. So super interesting. What else did you take away from that article, Lenny?

Lenny Murphy: Yeah, let's actually talk through all of them real quick, because I think that and we'll kind of sum it up. So there's a theme. So let's go.

Karen Lynch: Yeah. And Lenny is without or without our notes. So I will read all of them. So sorry if there's a reason why Lenny likes to read through all of them again, and then we'll talk. Okay.

Lenny Murphy: Well, yeah, but there is, I think, rather go one by one, there's connective tissue.

Karen Lynch: Right, right. And you'll see all of these links, too, because Karley will make sure that she says them. Pinterest is launching ad labs and partnerships for AI-driven advertising. So, you know, all around campaign performance and brand safety measures. So YouTube is testing server-side ad injection to counter ad blockers, making ads indistinguishable from video content. Interesting. That one I really want to dig into. Anyway, TikTok is showing there's some articles on its rise as a discovery platform, right? So think about that. If brands are being discovered on TikTok or products are being discovered on TikTok as opposed to other search avenues, for example, what does that mean for advertising? And then also Disney is in a deal launching a commerce media solution for brand and advertiser insights. So in one week, we were privy to articles from Pinterest, YouTube, TikTok, and Disney. What is going on right now other than AI and advertising?

Lenny Murphy: Right. And this week, Wisconsin, right? And so there were others, if you look on LinkedIn or whatever, you'll see other related articles. There were too many for us to pull into here. That's all we want to talk about. And so the through line for me is the same through line that we're seeing in the insights industry. What is all about the data, especially companies like disney et cetera et cetera talk about Walmart there is an article we saw about fox did you have access to first party information are leveraging that. Via with insights layered in but to deliver better advertising effectiveness yeah so and unlocks that, not just from a synthesis of the information and the process. It just makes it easy and efficient. But we're also seeing basically live A-B testing on creative that's adaptive to the individual on the fly. So this is, as you said, it's adjacent. It's really the output from market research. It's marketing. And this is where, you know, one big component of marketing is that we're seeing companies leveraging their assets and making partnerships in new ways to deliver a better personalized one-to-one marketing relationship driven by data.

Karen Lynch: I mean, talking about disruption too, if you think about, you know, we, we talk all the time about how the insights industry has been disruptive. Talk about the disruption, because not only is there the type of ad testing that's going on and different ad platforms or different ad channels, for, you know, kind of twofold for, you know, revenue streams, but also in, in output. But also, now we're talking about on some level, just creativity and, and ad creation. I mean, that industry adjacent ours has been disrupted almost I might say more than we have been because it's coming at him from all levels right so.

Lenny Murphy: Boy what a time to be alive in that industry it really is and that's fair mine right there's a long history of our industry of these. Add holding companies right effectively with wpp owning cantor you know I'm the com you know lots of research companies. Accenture is playing in that arena, owning both agencies and, and research companies. So I think we're going to see a lot more really interesting relationships, uh, that maybe partnerships, maybe mergers and acquisitions, um, uh, uh, companies that have. Uh, that is driving the connection between a consumer and a brand. Yeah. And that could be all types of things in that right that could be retail, it could be digital shopping agencies research companies. I'm on the drive to access first party data particularly behavioral data. To drive personalized marketing effectiveness across their ecosystem. It is just really interesting seeing how all that plays out. We're going to see some pretty amazing deals happen over the course of the next two or three years as part of that.

Karen Lynch: Yeah. I know we've talked about TikTok before, and I don't want to beat the TikTok dead horse because we have talked about it, all the pros and cons about it. But my daughter this week, So my Gen Z daughter right this was the first week where she said I asked her Kind of just said something hypothetically and she said did you look it up on tik-tok? And I'm like don't know what you mean and she basically said search for it on tik-tok See what you get and I I just had this kind of cognitive dissonance for a moment I'm like she is referring to her use of tik-tok as a search search engine or an answer and and literally had me just kind of pausing and saying, hold up, that is a brand new behavior that is not in my, in my repertoire. Right. So right there with you, what that means for these Gen Z consumers who, um, they're not even going to go to Google for heaven's sake. They're just, yes.

Lenny Murphy: Yeah. They are. I mean, and there you go. Personalize one of the recommendations. I mean, hell that's what these algorithms on the social platforms like, tiktoker for that's what they're designed to do is to serve you things that they know are aligned to your interests right and uh, so yeah, that's a search plus advertising and it's such a tiktoker to be you know, instant facebook and and everybody else, but yeah, a lot Really interesting times and like you I don't use tiktok. So that was a surprise to me to see what was the fourth? Uh, I think the infographic. Um, uh If you look at search engines, yeah, there's like number four Yeah. Yeah.

Karen Lynch: It's a big deal. And also interesting from a B2B standpoint, I have been, I have been very adamant that I don't want B2B content in my TikTok because I like golden retrievers and kittens. Um, so I'm like, don't be sending me B2B content cause I don't want to mess with my TikTok algorithm. Right. I like puppies and kittens. If I'm going on TikTok, it is to look at puppies and kittens and the occasional books on booktok. So anyway, But my husband, he's not that way. He is starting to interact with people in the copilot space. He's actually been creating copilot content. And then he said to me yesterday, one of our interview peers, Daniel Burkle from the Palmerston group, like he's using TikTok already. And, you know, speaking of qualitative researchers to follow, he is always ahead of things in that regard too. There's actually a TikTok video that he put out about his IAX experience when he went. And I was like, you know, again, like, I can't even believe that there is a world on TikTok that, um, that if you are in the B2B advertising space, you need to be paying attention to because there are people out there that don't feel like me that want more than puppies and kittens.

Lenny Murphy: Sure.

Karen Lynch: Yeah.

Lenny Murphy: Well, and how long before, you know, LinkedIn starts having puppies and kittens, right?

Karen Lynch: So, my puppies and kittens on LinkedIn, although I do appreciate a good baby picture every now and then. Every now and then someone will say, sorry, can't talk right now, I just had a baby or something, you know?

Lenny Murphy: Yeah, yeah. Interesting times. Interesting times.

Karen Lynch: So let's talk about some industry stuff, shall we? A couple of big news things this week. Here's my pause, my caveat. We have been telling you that people are going to be launching AI innovations pretty rapidly. We may be missing things, so just know that. Lenny and I do the best we can, We can't keep up with everything. But Kantar this week launched AI Lab, new AI tools, and a marketing assistant to enhance brand strategies. So I think it's Kaia. Kaia is there. They now have a new assistant there. So Kantar is doing their thing. That probably isn't a big surprise to people. Do you know anything more about that one?

Lenny Murphy: I don't, although it's utterly not a surprise. And again, what is Kantar Media? They have a world panel, they have a numerator, they have a lot of data assets that are proprietary to them that they are able to now kind of merge in and be more effective. And they were already on a path of very agile and fast research with Kantar Profiles. So yeah, it's good to see them going down there.

Karen Lynch: Yeah, yeah. So HumanAid, who's another partner of ours, HumanAid launched AI innovation, a generative AI-based approach to enhancing research consultancy services. So that's interesting to check out, right? So how are they enhancing their consultancy services beyond just, you know, what you might normally think about? So check out what HumanAid is doing. I don't know if you know more about that one.

Lenny Murphy: I had a chance to talk to Annalise a couple weeks ago on just kind of the state of the State-of-play and uh, they've always been innovative, right? We're back when they were Um Insights insights consulting, sorry, uh and and gongos, right? Uh, you know a lot of all the companies involved there. So, um, they see the value and the consulting piece. That's the important part. Yeah, right? Um, because they are positioned much more as a kind of higher end more qualitatively focused consultancy, uh with super data jobs And they're finding the streamline processes to make that even more effective. So, yeah.

Karen Lynch: I'm curious as to when all this, all these AI innovations are going to become table stakes for these agencies, because how dated will you appear if you don't have an AI offering or integration in your services?

Lenny Murphy: I think they already are.

Karen Lynch: Yeah. Yeah. It's time, it's time. Anyway, Alchemer Pulse empowers businesses, so an AI-driven solution to analyze open text feedback for actionable customer insights. I didn't have a chance to click on this one. I don't know Alchemer too well.

Lenny Murphy: I mean, Alchemer is a competitor in the CX space, right? And they're integrating AI right into everything from a CX-centric component. The interesting thing about Alchemer is that they are They're kind of like a Lego set that was built to be really adaptable and put different pieces together and be customizable rather than kind of one size fits all. And they're layering that in from the get-go. So rather than being kind of an afterthought, an add-on, it's really kind of a whole new launch of the platform with AI throughout the entire process with a focus on CX.

Karen Lynch: Yeah. Interesting. Yeah. Cool. Cool stuff, people. So check these resources out. Another resource that you shared, and then I have another one that actually didn't make it into the brief, but I'll make sure that Karley gets the link to share it when we go live tomorrow. There's a platform called Inside the Pod, right, from Idea to Startup in Minutes with AI. So it's called Autos, I think, a chat GBP-powered incubator. Do you know about this one? Accelerating the journey from idea to startup. Thanks, AI. Let's help take my idea and create a startup.

Lenny Murphy: It was just, so that was, I mean, occasionally, uh, well, I occasionally, I actually find myself saying, holy crap, um, pretty often nowadays. And it was one of those. Holy crap. Right. The, uh, it's just automate the workflow to go through this process of, I have an idea, let's test it. Let's validate it. And through that, that whole process and automate the workflow, even to, you know, creating your entity, uh, it's. Really? I hadn't thought about it. Think about the product ideation, but company, you know, uh, ideation, just amazing, amazing stuff. The, and not because it does, it takes an existing process that is complex, expensive, uh, lengthy and just puts in the pieces to automate that. So it is just. Fast and effective. I mean, literally within hours, you could test new business concepts. Again, not products, businesses, all new ideas.

Karen Lynch: I know for all the people that we're always, you know, we're always very supportive of startups in general. If you have a business idea, why not use a platform like this just to see what it gives you and then iterate and build on it and make it stronger. But it is doing some early lifting for you to help free up your brain so you can then do the real stuff, which is developing the idea even further.

Lenny Murphy: I'll tell you, as a serial entrepreneur, there are many businesses, and I wish I'd had this because I wouldn't have launched them. It's just amazing seeing these types of things come out, and they are leveraging data, they're leveraging data, guys, right, we have to play in this arena, because they're just making use of information in novel new ways in a very efficient way. Yeah, it's pretty interesting.

Karen Lynch: Yeah, yeah. I shared this with you pretty, pretty last minute, just I think, when you were already on your phone, this, this Microsoft for startups founders hub link, which which Karley can also share, I've added it to the brief, but basically, it's, um, free access for potential startups to some of the latest generative AI models. So like, again, talking to the entrepreneurs, the founders, if you have an idea, this is a good time to be like, let me explore this idea. Let me see what my resources are. You know, plus one-on-one AI guidance through this hub. Like there is some There is just it's just an amazing time if you have that startup mentality and if you have an idea that could be generating some of this new tech anyway there's some resources free there you should definitely check it out.

Lenny Murphy: Yeah and we should point out that's example they're building the ecosystem right so we still think about the old days of the app store. People created a cool app. You know they made a lot of money off the angry birds right. We're looking at that now, but with much more pragmatic business applications and a whole support and infrastructure system there to build businesses.

Karen Lynch: Yeah. And what's interesting is, you don't have to be a developer. Yes, you can work with developers, but you don't have to be a tech developer to see the possibilities for a platform or for an, you know, an offering in this space. You just have to be clever. You know, I shared it with you via email. My husband, Tim Lynch, who we, you know, many of you have met already through the show, has developed a GPT for interviewing. He did it for a client and he's experimenting with it because the client that he's working with, they really need some help developing some interviewing jobs. Like he's basically creating a GPT for that. He's not a developer. He's just a tech forward guy who had an idea. And you know and it's working on getting this listed in the uh in the gpt store, too. So Yes, this is a whole new world lenny. It's a whole new world.

Lenny Murphy: It is a whole new world um, all right, we're gonna see me move for a minute because I have to because Uh, I need to shut the door because my daughter just came back Um, and the door was open, uh amateur amateur, uh agile mistake, but anyway There we go I love that you're there.

Karen Lynch: So listen, let's wrap. There's a few other resources that we want to share, right? One of them, speaking of Microsoft, it's the report that I think I shared and then I think you also shared on LinkedIn. At work here. Now comes the hard part, right? It's a really cool report that talks about the work trend index and actually stats getting a little higher already for adoption in certain in certain careers, knowledge workers, that report is kind of focused on the knowledge worker, which are really people with desk jobs, for lack of a better word, but how knowledge workers in New York City in particular, like in certain regions are upping their proficiency in these tools. Check it out. There's a lot in there. It's pretty cool. What did you see there also? Anything else?

Lenny Murphy: Same thing. What was the quote? Something effective. We'll look back like we did with the internet and like, how did we ever do this without it? It's not because it replaces us. It just makes us so much more efficient and effective. And in so many ways and that has huge applications for business organization structure etc etc but here we are.

Karen Lynch: Yeah and I think the last line of it basically was saying fortune favors the bold so this is one of those areas where. Invest because that will probably pay off for you, right? And I'm not talking about stock market investing or anything like that. I'm just talking about investing your own resources in learning and upskilling and all of that because it's going to move fast. Anyway, it's good stuff there. Although there's two other things that have to do with a little bit of risk and I want to make sure we cover them real quick and we'll share these resources. One, I don't know, I think you might have, did you share the article that the AI is soon going to exhaust the internet? Like, pretty much, they're predicting maybe two more years of data that exists for these LLMs, and then what's going to happen. So how will things stay current? I just think that's really interesting. And I don't even know if it's a problem. Is that really a problem if the machines learn everything there is to that already currently exists and stays current? Like, is that a bad thing? I don't really know. But it's an interesting conversation.

Lenny Murphy: Well, I'll tell you how it stays current. It will stay current. My daughter brought me coffee. I'm going to have to come here more often. It will stay current because we will be asking people questions on an ongoing basis and capturing other aspects of their data to keep them current and keep the machine running. Hint, hint, hint. Research companies have two panels. Yeah. So that is our future.

Karen Lynch: Yeah. Yeah. And it's a future one more, one more plug to one more link for you all. It's a future that, um, we do need to stay mindful about how we enter into it and safe and responsible use. Right. So what hit the news this week also was one of the open AI, AI co-founders Ilya. Is it because Sutskever started his own company? Launching Safe Superintelligence to develop smarter, safe AI technologies prioritizing safety over commercial pressures. So again, we know, we covered this a year ago, all of the backstory about what happened at OpenAI when they were like, no, too soon, too fast, it's not safe yet, et cetera, et cetera. But this is a new company about safe superintelligence. So even smarter than we have right now, but doing it safely. And that's a real thing guys. Let's keep that in mind, right? We, let's be realistic. We, we are in uncharted territory, uh, across the board with this and as cool and effective and efficient and productive and You know, all of these things are these, we, these systems, they're kind of black boxes.

Lenny Murphy: Right. And, uh, and we, we don't know what the future looks like and with these things. So I'm glad there's other voices out there that are saying, let's take a different tack. Just to be on the safe side, I don't think Skynet is going to take over. That's not, you know, as much as I love those movies, then I'm a sci-fi geek. But if you are of the mind of what's that all about and where are we headed, you know, look up super intelligence as opposed to the current models.

Karen Lynch: That's just that's extra. That's everything that Lenny and I always talk about Taking up a notch. Yep. There we go. All right, and we are uh, we're Time so we'll be back live next week. So thank you like karen. I'm glad that you're going to be back. So It will be good. I might be sleep deprived and a little bit jet lagged. We'll have to see so um anyway, actually no because at this time it'll probably be I'll be in Amsterdam time still. So anyway, I hope to see you all in Amsterdam and give me a wave when we're there or stop me in my tracks or bring me a coffee for heaven's sake. I never turn it down. This is really good. This is a little local shop called Baxter's. Shout out to Baxter's Coffee in Somerset, Kentucky. It's really good. Very nice. Very nice. All right, everyone. Thank you so much. We'll talk to you all soon. Thanks, everybody. Bye bye.

Links from the episode:

QRCA Young Professionals Grant Returns 

Kantar Launches AI Lab and Names Chief AI Scientist 

Human8 Launches AI Innovation Offer 

Alchemer Pulse Empowers Businesses 

Inside the Pod: From Idea to Startup in Minutes With AI 

Microsoft for Startups Founders Hub helps startups embrace the transformative power of AI  

Havas to Invest Over $400 Million in AI 

Pinterest Launches Ad Labs and Partnerships for AI-Driven Advertising 

YouTube Tests Server-Side Ad Injection 

TikTok’s Rise as a Discovery Platform [Infographic] 

Disney in Attribution and Insights Deal 

AI at Work Is Here. Now Comes the Hard Part 

AI Will Soon Exhaust the Internet 

OpenAI Co-Founder, Ilya Sutskever, Starts His Own Company