Archive: artificial intelligence

AI is everywhere—driving efficiency, analyzing data, and even creating ads. But with everyone experimenting, how do we navigate this rapidly evolving ...

Meet Michelle Auguste, NBA VP of Media Insights, driving strategy and revenue growth with 20+ years of media analytics expertise in sports entertainme...

Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.

Thriving in a VUCA world demands strong B2B partnerships, AI, data, and continuous feedback to build resilience and drive long-term business success.

IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.

Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two deca...

Partner Content

Brands can build trust by addressing AI concerns, fostering transparency, and engaging in dialogue to strengthen loyalty and customer relationships.

Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...

Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.

Discover tools and methods for effective cross-referencing, helping retailers create dynamic, data-driven strategies that adapt to evolving market tre...

Stay ahead in insights and analytics by uncovering obscure trends with disruptive potential. Explore emerging opportunities to drive innovation and st...

AI is redefining customer centricity, enabling businesses to anticipate and meet consumer needs with precision.

2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...

Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...

Learn how GenAI transforms qualitative research, from discussion guides to insights. Learn key considerations for choosing the right GenAI solution fo...

AI-powered conversations replace traditional surveys, offering dynamic interactions and deeper insights into consumer emotions and behavior for brands...

Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...

Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...

AI-powered analytics revolutionize data analysis, enabling rapid insights, trend prediction, and efficient decision-making to drive growth and competi...

Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.

AI revolutionizes market research, offering brands deep insights into consumer sentiment, trend prediction, and navigating emerging markets for proact...