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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: artificial intelligence
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
Adam Stanley-Smith
CEO at Meaningful
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Top Tips to Get Maximum Impact From Data Visualization
Data is powerful when understood. Learn top tips to create visualizations that spark curiosity, drive action, and elevate your research team’s impact.
Torbjörn Andersson
Managing Director for Market Research at Forsta
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Karen Lynch
Head of Content at Greenbook
How to Write Like an AI
Some “tips” so that you can continue to enjoy writing, while pretending to simply be an editor of AI-generated content.
Jeffrey Henning
Chief Research Officer at Researchscape
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...
Jiten Madia
Founder at flowres.io
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The AI Skills That Actually Pay (Plus the Ones That Don't)
Explore seismic shifts in research as Karen & Lenny unpack AI, $10B funding news, and how fast-movin...
Karen Lynch
Head of Content at Greenbook
Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
Reimagining Qual: How Conveo.ai Scales Deep Insights with AI
Conveo.ai is transforming qualitative research with AI-driven video interviews—combining scale, spee...
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Smarter Surveys, Faster: How AI is Transforming Survey Design
Explore how AI is transforming survey design—from writing better questions to optimizing flow and logic with powerful, purpose-built tools.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Automation Tipping Point: Why AI Just Changed Everything in Research
AI is rapidly reshaping market research, fueled by $42M in funding and innovation in brand tracking,...
Make them Listen: A Strategic Communication Plan to Influence Action
Great research can fall flat without strategic delivery. Tailoring insights to the right audience, timing, and format ensures impact, clarity, and act...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
The AI vs. Human Intelligence Battle: Who's Winning in Market Research?
AI is reshaping research, but human insight still matters. Discover what strategies work—and where j...
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
AI’s New Power Move: Why HubSpot’s OpenAI Integration Is a Wake-Up Call for the Research Industry
HubSpot’s OpenAI integration signals a shift: AI is becoming the gateway to business knowledge—transforming how insights are accessed, used, and value...
Karen Lynch
Head of Content at Greenbook
Starbucks, Hoping for Growth
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
Ken Roberts
Chief Innovation Officer at Forethought
Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
AI bots now dominate web traffic—are insights still human? Explore fraud, synthetic focus groups, an...
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8