Archive: artificial intelligence
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Head of Content at Greenbook
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
Reclaiming Conversation in the Age of AI
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
Reality Check: Market Research Wasn’t Built for Such a Complex Digital Ecosystem
Data quality in market research is now a shared responsibility. Learn how prevention, transparency and collaboration can combat adaptive fraud.
Patrick Stokes
CEO & Founder at Rep Data
Karen Lynch
Head of Content at Greenbook
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI
Future List Honoree Feranmi Muraina shares perspectives on AI, bias, leadership clarity, and the skills shaping the next generation of insights profes...
Karen Lynch
Head of Content at Greenbook
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
The "Workslop" Crisis: Why 2026 is the Year of Qualitative Verification
As AI scales content, qualitative research shifts from finding insights to proving them. Explore verification, access capital, and new methods.
Felicia Hu
Managing Director at Assembled, Singapore
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
The Future of Market Research: Why Mixed-Method Insights Are Redefining Strategic Decision-Making
Explore how mixed-method market research blends qualitative depth and quantitative scale to drive smarter, future-ready business decisions.
Karen Lynch
Head of Content at Greenbook
Partner Content
Gen Alpha Consumer Insights: What Marketers Get Wrong
Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions.
The Role of AI in Market Research with David Boyle
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How AI Turns Growth Bottlenecks Into Global Scale for Businesses
AI unlocks global growth by eliminating bottlenecks and boosting speed, while human strategy guides expansion.
Ruth Stanat
CEO at SIS International Research
Karen Lynch
Head of Content at Greenbook
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.
Karen Lynch
Head of Content at Greenbook
Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
From Interviews to Usability Tests: Qualitative UX Methods Explained
Explore qualitative UX testing methods, examples, and use cases, including usability tests, interviews, and AI-moderated research.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
Word of the Year 2026? Be WEIRD…It Is Your no.1 Asset
In an AI-saturated world, using LLMs isn’t enough. The real challenge is standing out when everyone has the same tools.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...
Partner Content
Why Market Research Risks Losing Its Seat at the Decision-Making Table
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
Phil Ahad
Managing Director, Data at Cint
The Epistemology of Augmented Insights: A Strategic Framework for Human-AI Collaboration in Qualitative Research
The future of qual research is thinking with AI. Learn a practical workflow that manages context and turns AI into a true insight partner.
Akanksha Singh
Delivery Manager - Primary Research at Acuity Analytics
AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.
Ashok Sethi
Director at Behave Consulting P Ltd
Karen Lynch
Head of Content at Greenbook
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX
2026 Future List Honoree Federico Adrogué, CEO of Bondum, shares how AI, blockchain, and fundamentals are shaping MRX.
Karen Lynch
Head of Content at Greenbook
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
AI's Real Impact on Work, Ethics, and Human Partnership
Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Karen Lynch
Head of Content at Greenbook
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Partner Content
Testing Synthetic Data Against Academic Benchmarks: A Replication Study
Qualtrics examines how synthetic data performs against academic benchmarks, addressing trust and validation gaps in AI-driven research.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.
Colin Wong
Principal Consultant at Insights Heroes
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...