Archive: artificial intelligence
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
Partner Content
GLP-1 Is Not Just Shrinking the Grocery Basket — It Is Reshaping It
GLP-1s are reshaping demand—less snacking, more protein. AI interviews reveal why behavior is shifting and what scanner data misses.
Dom Wong
CEO and Co-Founder at Pogo
What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?
Karen Lynch
Head of Content at Greenbook
No Actors, No Scripts: The End of Simulated B2B Research
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Digital Empathy: When Technology Stops Being Cold and Starts Being Kind
Speed alone makes CX feel cold. Discover digital empathy, designing tech that builds trust, confidence, and inclusion beyond faster interfaces.
Lolitta Suffian
Senior Vice President, Customer Experience at Bank Simpanan Nasional
In the Age of AI, "Point of View" is the Only Moat Left
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Partner Content
The Future of Insights: The Industry at an Existential Turning Point
Insights teams face an AI-driven shift. Explore four operating models helping leaders move faster, prove value, and stay trusted.
Monika Rogers
SVP, Growth Strategy at CMB
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
Introducing the Infinity Growth Loop
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Storytelling: Turning Insights into Business Impact
More data, less action. As AI speeds analysis, insights are shared then forgotten. Learn how to turn insights into real business decisions.
Thor Olof Philogène
CEO & Founder at Stravito
AI in Market Research: How Leadership and Insights Are Evolving
How AI is reshaping market research, leadership, and decision-making—plus what it means for the futu...
How to Explore Opportunities in Consumer Insights and Data Analysis
Learn how to explore consumer insights and data analysis careers with skills, methods, examples, and future AI-driven opportunities.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Partner Content
How AI and Deep Behavioral Data Intelligence Can Unlock Insights to Reduce Friction and Drive Behavior
AI and behavioral data reveal hidden friction in retail and digital journeys, helping brands reduce hesitation and drive faster, easier decisions.
Matthew Salem
SVP, Customer Success at Behaviorally
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.
AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.
William Leach
Founder / Mindstate Group at Mindstate Group
Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Head of Content at Greenbook
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
Alex Holmes
Director at Shape Insight
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
The Rise of Solo Consumers: Why Brands Must Redesign Value for an Individualized Economy
The rise of solo consumers is reshaping research and marketing. Brands must shift from household assumptions to smarter, insight-led support systems.
Parinyaporn Srangsomwong
Head of IMC & Digital Marketing (CE) at Thai Samsung Electronics Co., Ltd
Reclaiming Conversation in the Age of AI
How conversation is reshaping AI-driven market research. Insights from 15 industry leaders on trust, relevance, and the future of human-led insights.
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
Reality Check: Market Research Wasn’t Built for Such a Complex Digital Ecosystem
Data quality in market research is now a shared responsibility. Learn how prevention, transparency and collaboration can combat adaptive fraud.
Patrick Stokes
CEO & Founder at Rep Data
Karen Lynch
Head of Content at Greenbook
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI
Future List Honoree Feranmi Muraina shares perspectives on AI, bias, leadership clarity, and the skills shaping the next generation of insights profes...
Karen Lynch
Head of Content at Greenbook
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Head of Content at Greenbook
The "Workslop" Crisis: Why 2026 is the Year of Qualitative Verification
As AI scales content, qualitative research shifts from finding insights to proving them. Explore verification, access capital, and new methods.
Felicia Hu
Managing Director at Assembled, Singapore
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
The Future of Market Research: Why Mixed-Method Insights Are Redefining Strategic Decision-Making
Explore how mixed-method market research blends qualitative depth and quantitative scale to drive smarter, future-ready business decisions.
Karen Lynch
Head of Content at Greenbook
Partner Content
Gen Alpha Consumer Insights: What Marketers Get Wrong
Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions.
The Role of AI in Market Research with David Boyle
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How AI Turns Growth Bottlenecks Into Global Scale for Businesses
AI unlocks global growth by eliminating bottlenecks and boosting speed, while human strategy guides expansion.
Ruth Stanat
CEO at SIS International Research
Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...
Karen Lynch
Head of Content at Greenbook
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.
Karen Lynch
Head of Content at Greenbook
Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Eileen Campbell on AI, Brand Building, and the Future of Market Research in 2026
Eileen Campbell shares insights on AI disruption, M&A trends, brand strategy, and the future of mark...
From Interviews to Usability Tests: Qualitative UX Methods Explained
Explore qualitative UX testing methods, examples, and use cases, including usability tests, interviews, and AI-moderated research.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What Happens When Machines Start Making Our Decisions?
As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...
Word of the Year 2026? Be WEIRD…It Is Your no.1 Asset
In an AI-saturated world, using LLMs isn’t enough. The real challenge is standing out when everyone has the same tools.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
From Hype to Hands-On: What Agentic & Conversational AI Really Means for Research
Watch agentic and conversational AI in action. See live demos transforming qualitative research, pan...