Advertising and Marketing Research

Discover the intricacies of advertising and marketing research. Uncover cutting-edge methodologies, gain insights that inform impactful campaigns, and harness tools that optimize brand messaging and deepen audience connections.

Finding the Needle: How Social Media Insights Are Evolving
Advertising and Marketing Research

Finding the Needle: How Social Media Insights Are Evolving

Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Latest

Starbucks, Hoping for Growth
Advertising and Marketing Research

Starbucks, Hoping for Growth

Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How Social Media Communities and Influencers Are Reshaping Market Research
Advertising and Marketing Research

How Social Media Communities and Influencers Are Reshaping Market Research

Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.

Kate Finley

Kate Finley

Founder at Belle Communication

Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing
The Prompt

Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing

Discover how AI, video tech, and social media are transforming ad testing—empowering researchers wit...

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Advertising and Marketing Research

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory

Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...

Jordan Neve

Jordan Neve

Client Strategy and Insights Manager at Orchard

How to Do Market Research on Instagram
Advertising and Marketing Research

How to Do Market Research on Instagram

Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...

Val Razo

Val Razo

SMM Consultant

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
Advertising and Marketing Research

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers

Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...

Catherine Schwartz

Catherine Schwartz

Marketing & E-commerce Specialist

Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Starbucks, Hoping for Growth
Advertising and Marketing Research

Starbucks, Hoping for Growth

Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How Social Media Communities and Influencers Are Reshaping Market Research
Advertising and Marketing Research

How Social Media Communities and Influencers Are Reshaping Market Research

Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.

Kate Finley

Kate Finley

Founder at Belle Communication

Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing
The Prompt

Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing

Discover how AI, video tech, and social media are transforming ad testing—empowering researchers wit...

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Advertising and Marketing Research

Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory

Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...

Jordan Neve

Jordan Neve

Client Strategy and Insights Manager at Orchard

How to Do Market Research on Instagram
Advertising and Marketing Research

How to Do Market Research on Instagram

Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...

Val Razo

Val Razo

SMM Consultant

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
Advertising and Marketing Research

Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers

Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...

Catherine Schwartz

Catherine Schwartz

Marketing & E-commerce Specialist

Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
Karen Lynch

Karen Lynch

Head of Content at Greenbook

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