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Advertising and Marketing Research
October 28, 2021
Benchmarking Essentials: Using Online Reviews to Drive Business Growth
Explore the insights from online reviews.
by Greenbook null
How are you performing against your competitors?
One of the most readily available sources for comparing your company to its competitors are online reviews. The challenge lies in efficiently gathering these different data sources, analyzing the unstructured data, and presenting insights in reports & dashboards.
Join Caplena, a text analytics web application for survey analysis, to explore how online reviews can provide a rich source of insights for your company. We’ll discuss the practical steps to set up a semi-automated feedback analysis pipeline, and how to combine those results with NPS data.
3 Things You’ll Learn:
- Review Sources: Which sources of online reviews are available for your specific industry
- Data Analysis: Why analyzing this data makes sense for your company
- Benchmarking Strategies: Practical steps to benchmark yourself against your competitors
Speaker:
Maurice Gonzenbach, Co-Founder, Caplena
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Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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