Archive: advertising research

Explore the impact of audio branding with podcast ads. Learn why attention science makes podcast advertising a powerful addition to your marketing too...

Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...

Learn how Kadene Pitter, Ad Sales Research Analyst at BET Media Group, leverages her expertise to create effective advertising strategies for Black au...

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.

Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...

Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I...

Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communica...

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

The value of differentiating between non, never, and lapsed users.

The friction between insights and creative teams – and the solution.

How will 5G benefit consumers, investors, businesses, & marketers?

Which attribute ratings are most responsive to ad spending?

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

A case study focused on an insurance company’s advertising strategy.

Gathering insights via scrapbooks and collages.

Seven busted myths that will lead to better marketing and research.

Where scent and marketing meet.

Why targeting ads should be prioritized over expanding their reach.

Market research, customer experience, and advertising, meet Gen Z.

Launch innovative tools that drive impact and ROI for global insights.

Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?

There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?

Scent sells (even if the smell is particularly smelly).

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.

Which advertising tracking strategy is right for your company?

How to effectively measure advertising effectiveness.

How advertising could flip the script for Netflix.

Understanding the millennial market and the shift towards a market focused on instant gratification.

Super Bowl Ads more effective than ever.

Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.

Labatt Breweries case study on testing digital content advertising.

A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.

Using neuroscience for insights into socially-charged advertising messaging.

The growing popularity of podcasting might make brands increase their share in this rising market

Voxpopme helped Microsoft identify personalities that would resonate with customers

Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data

System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth

Keeping ads shorter to keep consumers’ attention longer

Joel Rubinson offers his views on how ad research has changed because of digital and what it means for the future

How marketers are moving toward digital strategies for increased ROI

The call for brands to take creative risks in advertising