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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
The Proxy: The Magic Bullet of Healthcare Market Research
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
About this channel
Welcome to Healthcare Insights Edge, the hub for healthcare industry professionals in market research, insights and analytics. Our expert contributors share thought leadership, case studies and data driven strategies that are leading to better patient experiences, improved outcomes, more effective messaging, therapeutic innovations in pharma and medical device manufacture, and patient and provider engagement. Stay at the forefront of healthcare insights by subscribing to our channel.
Contributors
Greenbook
Editorial Team
Latest
The Proxy: The Magic Bullet of Healthcare Market Research
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
Burden-of-Illness Scales: Helping or Hurting?
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Can AI Emotion Analytics Enhance Personal Network Analytics?
AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Striking the AI Balance in Healthcare Research
The future of healthcare research is a hybrid approach—combining AI’s power with human insight to deliver deeper, more meaningful understanding and ou...
Dan Wasserman
Chief Operating Officer at KJT
Using AI Videos to Bring Future Pharma Markets to Life
AI-powered videos help pharma companies visualize future market scenarios, enhancing HCP discussions for treatments launching in five or more years.
Abigail Stuart
Founding Partner at Day One Strategy
Recruitment Management for Global Healthcare Provider Studies
Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...
Tatiana Barakshina
Managing Partner at Bazis Americas
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