Why You Should Attend IIEX Behavior 2023 Conference

Editor's Note: We'd be remiss if we didn't seize this opportunity to plug Will's workshop at IIEX Behavior 2023, taking place next week on December 5th & 6th. He'll be facilitating a pre-event workshop on, "Using Applied Behavioral Science to Build Your Psychological Intuition" — click here to register!

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The world of consumer insights is evolving at a staggering pace. Just when you think you have a grip on the latest advancements in our industry, another breakthrough technology emerges overnight. Artificial Intelligence anyone??

While these developments offer newfound efficiency and accuracy, they also run the risk of stripping away the very essence of what makes us human: the power of human connection. That's why I absolutely cannot wait for the annual IIEX Behavior conference. As a marketing professional, this event is my compass, guiding me toward a more powerful and empathetic way to approach market research and connect with our customers. 

This will be my 10^th IIEX Behavior conference, and this still is my favorite conference of the year.  Year after year, IIeX Behavior continues to redefine what an innovative marketing research conference should be. Unlike typical conferences that regurgitate the same old topics, this event brilliantly combines cutting-edge insights from behavioral science with the latest technologies aimed at understanding human behaviors. It not only challenges my current thinking but provides a glimpse into the future potentials of marketing research. 

What truly sets IIEX Behavior 2023 apart is the caliber of speakers gathered under one digital roof. Tucked away inside this virtual event are thought leaders and practitioners at the forefront of the behavioral science field. Their fresh perspectives and untapped knowledge make me feel like a student again, eagerly soaking up the latest developments and insights within this rapidly evolving discipline. Whether you're an experienced expert or newcomer in the field, this is the place to be.

The best part? The IIEX Behavior conference is all about application, not theory. As the day progresses and the sessions unfold, I find myself becoming increasingly inspired by the workshop-style formats and interactive experiences shared by attendees and speakers alike. By the time the event wraps up, I am equipped with a toolkit of new approaches and strategies ready to be applied immediately. The impact is tangible, and the results have been nothing short of transformative for my company.

For those of you seeking a solace of human connection amidst the whirlwinds of change, join me at the upcoming IIEX Behavior conference, taking place virtually from December 5th to December 6th. No matter where you are in the world, this year's digital format ensures that you'll be able to engage with industry leaders, access groundbreaking research techniques, and embrace practical applications in real-time.

Hope to see you there. 

Will Leach

CEO, Mindstate Group.