Behavioral science is carving a seat at the table for market researchers.

Founder of the Mindstate Group, Will Leach, joins GreenBook’s host, Lenny Murphy to discuss how behavioral insights are opening doors for researchers across the field. In a world of abundant data, behavioral design is optimizing research methodologies and exposing new facets of consumer understanding.

You can reach out to Will on LinkedIn.

Many thanks to Will for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.