Archive: Large Language Models (LLMs)
The Role of Artificial Intelligence in Market Research: Opportunities and Limitations
AI enhances market research with efficiency and insights but can't replace human-led studies. Explore its strengths, limitations, and future potential...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
ORIGINAL VOICE: the most important goal for market researchers
AI is everywhere—driving efficiency, analyzing data, and even creating ads. But with everyone experimenting, how do we navigate this rapidly evolving ...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
AI: The Next Opinion Leader in Health Communication
Discover how Generative AI combats health misinformation by providing accurate info through social listening and chatbots, with ethical use key to its...
Gilad Barash
Senior Data/AI Strategist at Who's Your Data?
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Glimpse
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
By Neil Dixit
Tango, a division of Blackhawk Networks (BHN)
The Automation Era: AI Tooling and the Magnification of Consequences
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
By Monica Bush