Kevin Gray

Kevin Gray

President at Cannon Gray

Kevin Gray is a marketing science and analytics consultant who has worked in marketing research for more than 30 years. His background covers dozens of product and service categories and over 50 countries. Kevin began his career on the client side in New York and he has done the A-Z of marketing research. This includes advanced analytics and new product development for Nielsen Customized and Kantar (Research International). He founded his consultancy, Cannon Gray, in 2008 and works with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. He's a strong believer in taking advantage of new research tools and data to their fullest...but without letting the tools and data become the ends instead of the means.

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Responsible AI: Balancing Innovation with Ethics
The Prompt

Responsible AI: Balancing Innovation with Ethics

Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...

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The Impact and Ethics of Artificial Intelligence
Research Technology (ResTech)

The Impact and Ethics of Artificial Intelligence

Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...

Where is Marketing Data Science Headed?

Where is Marketing Data Science Headed?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Data And Oil
Research Technology (ResTech)

Data And Oil

The importance of pursuing the discovery and understanding of data.

Big Data, Small Data, or Both?
Research Methodologies

Big Data, Small Data, or Both?

Learn how to best utilize which data sources, and when.

AI for Ordinary Folks
Research Technology (ResTech)

AI for Ordinary Folks

A good list of sources about AI for market researchers of all levels of expertise is provided.

12 Questions for Marketers
CEO Series

12 Questions for Marketers

Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process

Causation in a Nutshell
CEO Series

Causation in a Nutshell

Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.

Are You a Data Scientist?
Insights Careers

Are You a Data Scientist?

Understanding the many meanings behind the role of a data scientist

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