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Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...
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Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
The importance of pursuing the discovery and understanding of data.
Learn how to best utilize which data sources, and when.
A good list of sources about AI for market researchers of all levels of expertise is provided.
Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process
Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.
Understanding the many meanings behind the role of a data scientist
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