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Kevin Gray
President at Cannon Gray
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Responsible AI: Balancing Innovation with Ethics
5 min read
Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...
Latest from Kevin Gray
The Impact and Ethics of Artificial Intelligence
8 min read
Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...
Where is Marketing Data Science Headed?
5 min read
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
Data And Oil
5 min read
The importance of pursuing the discovery and understanding of data.
Big Data, Small Data, or Both?
7 min read
Learn how to best utilize which data sources, and when.
AI for Ordinary Folks
4 min read
A good list of sources about AI for market researchers of all levels of expertise is provided.
12 Questions for Marketers
5 min read
Questions marketers can ask themselves to expose biases and assumptions that inhibit the marketing process
Causation in a Nutshell
5 min read
Clear thinking about causation is increasingly important in MR, especially as we move into a world of bigger, more diverse data sets.
Are You a Data Scientist?
4 min read
Understanding the many meanings behind the role of a data scientist
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