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Steve Needel,
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What If We Gave a Pandemic and Nobody Came?
4 min read
Since the start of COVID, marketing research blogs have been forecasting dire consequences for the industry. Enough already.
Latest from Steve Needel,
Data, Data, Everywhere And Not A Drop To Analyze
4 min read
An argument for the importance of quality over quantity in data.
How to Model Data Incorrectly
4 min read
A rebuttal to the call to return to simple linear data models.
That’s a Fact, Jack
5 min read
A rebuttal by Steve Needel defending the validity of significance testing.
An Insight By Any Other Name
5 min read
Re-evaluate how you see consumer insights.
Plan B for When Models Fail
6 min read
Statistical and conceptual models are inherently limited. MR needs to rely on true experiments to understand causality.
Variations on a Theme by Hawking
5 min read
It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.
In the Eye of the Beholder
4 min read
CX needs to be placed in context of other shopping factors
It Was the Best of Times
4 min read
Recent discussions have differed on the role of market researchers when it comes to “action”. This post argues against over-reaching.
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