Archive: data visualization

How to Do Market Research on Instagram
Advertising and Marketing Research

How to Do Market Research on Instagram

Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...

Val Razo

Val Razo

SMM Consultant

How neuromarketing research aids understanding of non-conscious choice
Research Methodologies

How neuromarketing research aids understanding of non-conscious choice

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Marlena Pracalo

Research Project Manager at NEUROHM

The Fundamentals of Layout Design for Insights
Insights Industry News

The Fundamentals of Layout Design for Insights

Data visualization is easy with basic design layout design principles.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Data Synthesis and Meta-Analysis in Market Research
Focus on APAC

Data Synthesis and Meta-Analysis in Market Research

What synthesis is, why it’s important, and how to do it in MR.

Simon Edwards

Simon Edwards

President at The Research Society Australia

The Need for Speed Driving Data Visualization

The Need for Speed Driving Data Visualization

Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

COVID-19: How Life Has Changed in 75 Days

COVID-19: How Life Has Changed in 75 Days

A visualization of how COVID-19 has impacted life in the US.

Mark Garratt

Mark Garratt

Do Market Research Agencies Produce Poor Quality Reports?

Do Market Research Agencies Produce Poor Quality Reports?

5 ways to better deliver research reports.

Mike Sherman

Mike Sherman

Data Storytelling for Market Researchers
Research Methodologies

Data Storytelling for Market Researchers

May’s Monthly Dose of Design gives a helpful list on how to effectively tell a data-based story.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Design Considerations for AR/VR

Design Considerations for AR/VR

The importance of design in virtual and augmented reality.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Less Is More

Less Is More

Less is more for data visualization and storytelling.

Tara Beard-Knowland

Tara Beard-Knowland

Data Visualization for Conjoint Analysis
Research Methodologies

Data Visualization for Conjoint Analysis

Visualizations can summarize patterns that are commonly hidden in a simulator

Tim Bock

Tim Bock

What’s Better Than Two Pie Charts?

What’s Better Than Two Pie Charts?

Bad visuals stress the need for charts to be interpretable in seconds

Tim Bock

Tim Bock

Using “Small Multiples” Visualizations for Big Success
Insights Industry News

Using “Small Multiples” Visualizations for Big Success

Visualizing data can be made easier by utilizing small charts for comparison and analysis

Tim Bock

Tim Bock

Visualising Consumer Segmentations

Visualising Consumer Segmentations

How to use interpretive visualisation to enhance consumer segmentation

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Distilling Data Into Infographics

Distilling Data Into Infographics

Design tips for creating visually appealing infographics

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

When Data About People Becomes Human

When Data About People Becomes Human

How visual data offers more authentic, accessible stories

Michelle Smyth

Michelle Smyth

Replacing Boxplots and Histograms, with Rugs, Violins & Bean Plots
Insights Industry News

Replacing Boxplots and Histograms, with Rugs, Violins & Bean Plots

Visualizations guide for comparing the distributions of numeric data.

Tim Bock

Tim Bock

The Art of Storytelling: Resources for Research Storytellers
CEO Series

The Art of Storytelling: Resources for Research Storytellers

Become a great storyteller by turning data into a impactful narrative with actionable insights

Zoë Dowling

Zoë Dowling

The Future of Communicating Quantitative Data
Insights Industry News

The Future of Communicating Quantitative Data

Digital alternatives to quantitative output dashboards.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts
Research Methodologies

Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts

Learn how to add sparklines to a line chart with multiple series of data to improve readability and interpretation.

Tim Bock

Tim Bock

Data Visualization with Tim Bock: 8 Types of Online Dashboards
Research Methodologies

Data Visualization with Tim Bock: 8 Types of Online Dashboards

In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards.

Tim Bock

Tim Bock

Automatically Write and Email Reports with R, SendGrid, & Displayr
Research Technology (ResTech)

Automatically Write and Email Reports with R, SendGrid, & Displayr

Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.

Tim Bock

Tim Bock

Correspondence Analysis of Brand Switching and Other Square Tables
Research Methodologies

Correspondence Analysis of Brand Switching and Other Square Tables

How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.

Jake Hoare

Jake Hoare

Layered Data Visualizations Using R, Plotly, and Displayr
Research Methodologies

Layered Data Visualizations Using R, Plotly, and Displayr

Learn how to create layered data visualizations using R in this week’s blog with Tim Bock.

Tim Bock

Tim Bock

How to Create an Online Choice Simulator
Research Technology (ResTech)

How to Create an Online Choice Simulator

Tim Bock is back to help with all your data visualization needs in this week’s article on how to create an online choice simulator.

Tim Bock

Tim Bock

Correspondence Analysis Moonplots: A Better Visualization for Brand Maps
Research Methodologies

Correspondence Analysis Moonplots: A Better Visualization for Brand Maps

Tim Bock’s guide to creating brand map visualization using moonplots.

Tim Bock

Tim Bock

Using Bubble Charts to Show Significant Relationships in Correspondence Analysis
Research Methodologies

Using Bubble Charts to Show Significant Relationships in Correspondence Analysis

Learn how to utilize bubble charts for clear data visualization in correspondence analysis.

Tim Bock

Tim Bock

Why Capability Trumps Character for Supporters of the US President

Why Capability Trumps Character for Supporters of the US President

What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.

Tim Bock

Tim Bock

Gradient Boosting: The Coolest Kid on the Machine Learning Block
Research Technology (ResTech)

Gradient Boosting: The Coolest Kid on the Machine Learning Block

Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.

Jake Hoare

Jake Hoare

The Solar System of Social Media
Research Technology (ResTech)

The Solar System of Social Media

If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Making Your Data Hot: Heatmaps for the Display of Large Tables
Research Methodologies

Making Your Data Hot: Heatmaps for the Display of Large Tables

Heatmaps make tabular data easier to digest by replacing the numbers with colors or shades proportional to the numbers in the cell.

Tim Bock

Tim Bock

Easily Add Images to a Correspondence Analysis Plot in R
Research Technology (ResTech)

Easily Add Images to a Correspondence Analysis Plot in R

You can take your correspondence analysis plots to the next level by including images.

Tim Bock

Tim Bock

Ranking Plots: Illustrating Data with Different Magnitudes
Research Technology (ResTech)

Ranking Plots: Illustrating Data with Different Magnitudes

A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.

Tim Bock

Tim Bock

Where Pictographs Beat Bar Charts: Proportional Data
Research Methodologies

Where Pictographs Beat Bar Charts: Proportional Data

Pictographs are exceptionally good for displaying proportions (e.g. rates, percentages, fractions).

Carmen Chan

Carmen Chan

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis
Research Methodologies

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

Tim Bock shares five alternative ways of presenting the results of key driver analysis.

Tim Bock

Tim Bock

Using Text Analytics to Tidy a Word Cloud
Research Methodologies

Using Text Analytics to Tidy a Word Cloud

The trick to a great word cloud is to first tidy up the raw text using automated text analytics.

Tim Bock

Tim Bock

Visualize Response Patterns and Survey Flow Using Sankey Diagrams
Research Methodologies

Visualize Response Patterns and Survey Flow Using Sankey Diagrams

Sankey Diagrams are a great tool for understanding the response patterns in your survey data.

Tim Bock

Tim Bock

Sankey Diagrams: A Better Way to Visualize Decision Trees
Research Methodologies

Sankey Diagrams: A Better Way to Visualize Decision Trees

Sankey diagrams are perfect for displaying decision trees

Tim Bock

Tim Bock

Why Pie Charts are Better Than Bar Charts
Research Methodologies

Why Pie Charts are Better Than Bar Charts

The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.

Tim Bock

Tim Bock

The 5 Second Rule and the Need to Create Instantly Recognizable Visualizations
Research Methodologies

The 5 Second Rule and the Need to Create Instantly Recognizable Visualizations

To create visualizations that engage, we must create images that are instinctively recognized as images capable of portraying meaning.

Tim Bock

Tim Bock

Twitter Network Analysis: Nordstrom at the Center of Resistance?
Research Technology (ResTech)

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Using Palm Trees to Visualize Performance Across Multiple Dimensions
Research Methodologies

Using Palm Trees to Visualize Performance Across Multiple Dimensions

Palm trees are great looking, easy visualizations to show multiple dimensions in your data.

Tim Bock

Tim Bock

6 Themes from Insight Innovation Exchange (IIeX) 2016 North America

6 Themes from Insight Innovation Exchange (IIeX) 2016 North America

Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.

Sarah Faulkner

Sarah Faulkner

A Monthly Dose of Design
Insights Industry News

A Monthly Dose of Design

Introducing a new series that will explore topics related to design, branding and visual communications in the world of research.

Mahdis Nikou

Mahdis Nikou

Enjoy A Festival Of NewMR
Insights Industry News

Enjoy A Festival Of NewMR

The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Visuals Are The New Language Of Consumers And Market Research

Visuals Are The New Language Of Consumers And Market Research

Visual social allows you to gather in-the-moment insights, both quickly and cost effectively while ensuring a stellar respondent experience.

Parry Bedi

Parry Bedi

Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking
Research Technology (ResTech)

Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking

Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data.

Rudy Nadilo

Rudy Nadilo

Recognition for Movers and Shakers in Market Research Data Visualization
Insights Industry News

Recognition for Movers and Shakers in Market Research Data Visualization

Sponsored by GreenBook and Infotools, the most recent DIVA was presented to Jason Anderson of Insights Meta, in Amsterdam.

Sue Cardwell

Sue Cardwell

Patricio Pagani On Why Being A DIVA Leads To Market Research Success
CEO Series

Patricio Pagani On Why Being A DIVA Leads To Market Research Success

An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook