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Hunter Thurman
President Alpha-Diver
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The Price Perception Paradox: When Is More Less in Consumers’ Minds?
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
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Beyond Price: The Currencies That Truly Drive Consumer Behavior
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Decoding Cultural Zeitgeist in 3 Simple Steps
Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...
Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
No One Hates Shrinkflation More than Inflationaires
Why brands should avoid ‘shrinkflation’ in the face of rising costs.
Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022
How the recent chaotic years are part of a recurring cultural pattern.
Amazonified Millennials: How to Thrive via The 9 Why’s of Context
Your guide to preparing for the future of retail.
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