Archive: quantitative research

Explore the next step in mixed-method research with fully integrated QualiQuant projects, combining qualitative and quantitative insights seamlessly.

Delve into the implications of synthetic data in marketing. Learn why relying solely on quantitative data may overlook human insights that drive succe...

Unveil the fundamental UX research methods employed by experts. Equip market researchers with valuable insights for improved collaboration and effecti...

AI-powered chatbots & virtual assistants optimize customer experience with personalized support & round-the-clock assistance for brand loyalty & effic...

Explore the expertise of Shawnna Mullenax, a social scientist at PSB Insights, specializing in data-driven insights and innovative research methodolog...

Discover the benefits of qualitative and quantitative methods. Learn how to leverage both approaches for insights into consumer behavior and industry ...

Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...

Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...

Discover the limitations of AI-interviewing and the importance of human interaction in qualitative research with our insightful article.

As businesses aim to deliver personalized experiences, customer segmentation remains a critical tool. Learn how to enhance customer segmentation strat...

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...

With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...

Introducing conversational surveys, or conversational AI.

Millennials: their drivers of happiness and their biggest challenges.

A case study focused on an insurance company’s advertising strategy.

Build an insight community to use for products and industry research.

Data doesn’t have any pure meaning; it must be interpreted.

The model-based approach helps to understand drivers of human behavior.

Brand messaging that is relevant to their target audience.

Detect people’s emotions in their voice based on pitch and tone.

How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...

Brands’ approach to consumer intelligence has undergone a transformation.

Why no organization should pursue being entirely ‘customer centric’.

How the online sample industry can collectively move forward in the wake of drastic change.

As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...

How to build surveys that will improve data quality and reduce respondent burden.

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.

How Nationwide designed a debt-reduction product with differentiated market features.

Getting to know GRIT Future List honoree, Barb Paszyn.

What the leaders of market research expect in 2020.

3 takeaways from IIeX Behavior US 2019.

How to simply apply scientifically rigorous approaches to online qualitative research

Bad visuals stress the need for charts to be interpretable in seconds

Survey design must start at the top with an understanding of the specific business question that it is trying to answer.

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Tim Bock shares a smarter way of calculating the Net Promoter Score.

The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

The Item Count method can be used to reduce the effects of social desirability distortion.

Very few companies and models actually take into account the customer profile when reporting out NPS Scores.

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?