Categories
Focus Groups
Focus groups are guided discussions with a selected group of individuals to gather opinions on a specific topic or product. Moderators lead the conversation, capturing insights and feedback for analysis.
The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online
The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...
Latest
Greenbook
Editorial Team at Greenbook
The Greatly Maligned Focus Group
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Ken Roberts
Chief Innovation Officer at Forethought
Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Hunter Thurman
President at Alpha-Diver
How Video Insights Help Brands Connect with Target Consumers
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
Marina Ilishaev
Vice President, Product Marketing at Suzy
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Designing Surveys Optimized for Modern Sampling Technologies
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
Greenbook
Editorial Team at Greenbook
The Greatly Maligned Focus Group
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Ken Roberts
Chief Innovation Officer at Forethought
Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Hunter Thurman
President at Alpha-Diver
How Video Insights Help Brands Connect with Target Consumers
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
Marina Ilishaev
Vice President, Product Marketing at Suzy
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Designing Surveys Optimized for Modern Sampling Technologies
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
You may also like
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers