Archive: market research industry

Meet Michelle Auguste, NBA VP of Media Insights, driving strategy and revenue growth with 20+ years of media analytics expertise in sports entertainme...

Daniel Wu, founder of Nimbly, revolutionized market research with speed and empathy, starting from scratch to working with Fortune 100 brands.

Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.

Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...

Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...

Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

Market research jobs shape business strategies by analyzing data on consumer behavior and trends. Learn how to excel with analytical skills, creativit...

Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...

Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...

Joyce Chuinkam at Talk Shoppe drives DEI in market research, elevating underrepresented voices, shaping diverse narratives for global brands.

Discover how market researchers can influence organizations by uncovering insights into evolving consumer behavior, especially among tech-savvy audien...

Delve into the last ten years of technology, focusing on AI's need for quality input data. Learn why prioritizing data relevance is crucial for better...

Explore the expertise of Shawnna Mullenax, a social scientist at PSB Insights, specializing in data-driven insights and innovative research methodolog...

Learn how Kadene Pitter, Ad Sales Research Analyst at BET Media Group, leverages her expertise to create effective advertising strategies for Black au...

Discover the power of automation in research. Streamline processes and enhance efficiency. Transform data collection and analysis for speed and scalab...

Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...

Join Maria Muccioli, Greenbook Future List honoree and Thrivable Research Lead, as she empowers those impacted by diabetes to influence healthcare adv...

Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...

Discover how Bill Valle, Senior Director of Innovation at Quid, revolutionizes market research with Generative AI, delivering actionable insights effi...

Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...

Asha Parmar, Associate Director at C Space, spearheads the exploration of generative AI advancements and advocates for embracing risks to get valuable...

Explore the future of data professionals in the digital era with the World Economic Forum Future of Jobs report. Embrace technology to thrive in this ...

Discover the latest insights on market research and customer experience. Learn about Qualtrics' innovative research suite and their partner-first appr...

Uncover the reasons behind the surge in tourism in El Salvador, explore the implemented strategies, and understand the broader economic impacts of thi...

Explore the work of Josh Seltzer, CTO at Nexxt Intelligence, in advancing market research through AI, strategic partnerships, and the culture of innov...

Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perc...

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Explore how Ryan Zemel, a respected figure in data-centric market research, empowers organizations to make strategic decisions using consumer data ana...