Insights Unveiled: Qualtrics' AI Odyssey and Industry Reflections

Check out the full episode below! Enjoy the Exchange? Don't forget to tune in live every Friday at 12 pm EST on the Greenbook LinkedIn, Facebook, and Youtube Channel! 

In Episode 39, a myriad of topics within the insights industry were explored, with a particular spotlight on Qualtrics and its strategic shift towards research and strategy. Karen shared her firsthand experiences from the Qualtrics X4 Summit, highlighting the engaging themes discussed and the company's dedication to tackling global challenges through AI innovation. Karen and Lenny delved into Qualtrics' significant investment in AI, dissecting the company's choice to prioritize research initiatives over bolstering its experience management offerings. Furthermore, they analyzed the potential impacts of Alchemer's recent announcement regarding the expansion of its service capabilities, while emphasizing the crucial role of data quality in shaping effective AI training sets.

The conversation then pivoted to the seamless integration of AI into the customer experience journey, showcasing its ability to promptly respond to real-time feedback and drive tangible improvements in customer service. Nonetheless, concerns were raised regarding the necessity for targeted research to effectively train AI algorithms and the importance of understanding the customer's perspective in AI-driven interactions. This sparked a lively discourse, predicting the forthcoming advancements in AI technology, particularly anticipating the release of the next generation of chat-based GPT models.

Karen and Lenny underscored the significance of industry forums like the Grit Forum, emphasizing their indispensable role in offering invaluable insights and keeping professionals updated on cutting-edge technological developments. They also provided a comprehensive exploration of the insights industry, specifically focusing on Qualtrics' strategic evolution. The episode delved into the transformative potential of AI, highlighting the importance of data quality and customer-centricity in its implementation, while also spotlighting the invaluable opportunities presented by industry gatherings for professional growth and knowledge exchange.

Many thanks to our producer, Karley Dartouzos. 

Use code EXCHANGE30 to get a 30% discount on your general admission IIEX tickets!

IIEX Europe

IIEX LATAM

Transcript 

Lenny Murphy: And we're live. There we go. We're complaining about housekeeping stuff. So yes.

Karen Lynch: Speaking of housekeeping, I am in a hotel room I will check out shortly. So that's why I hope my audio is OK. I didn't even ask that question.

Lenny Murphy: You sound fine to me. So why are you in a hotel? Where are you, Karen?

Karen Lynch: I have spent the week in Salt Lake City at the Qualtrics X4 Summit. I have so much to say about it. I could talk for about a half an hour on this alone. So, just so, so much. And Green Book readers, you know, I'll be writing about it, right? One of the reasons why I'm out here is to interview some people. I had some amazing interviews, some really good conversations. So I'll be writing about it in the coming week. And, you know, on my LinkedIn, there's a few highlights of some of the keynote talks. But I mean, so much to unpack. Have you ever been to this, Lenny?

Lenny Murphy: I have not. I've been invited a few times, and I don't travel much. So no, I have not.

Karen Lynch: Yeah. I mean, from a production standpoint, it is unbelievable. 10,000 people, and it is a show. It is a two-day extravaganza culminating in a concert. And from the production value alone, it's pretty incredible. You know, bring in keynotes that command a big price, I'm sure. So, you know, this year we had Lindsey Vonn, you know, Olympic athlete and amazing young woman. We had Dwayne Wade, just like, you know, iconic NBA Hall of Famer, former Olympian, all that stuff. We had Michelle Obama. We had a New York Times bestselling author. And then we had Mira Mirati, who's the CTO of Open AI, like amazing keynotes. And the keynotes are for each of the two days, nine to 12 both days. Everybody is listening to the keynotes. And it was kind of amazing because I'm so used to industry events where we really focus on industry talks, but these notes were really higher level talking about, you know, just, you know, personal journeys and overcoming adversity and, you know, just grit and perseverance and leadership, just these overarching themes that are just, you know, really inspiring, mitigating risk and being fearless. Such good stuff, really good stuff. I can't say enough about it. So I don't know what all to unpack other than what you already also read. Liam is here from Research Live. So he wrote already about the Mirati talk. So I think we have that link to share about what's happening at OpenAI. So that was incredibly interesting. How that organization is viewing the road ahead in terms of mitigating risk and still developing the AI models that we're all using every day at this point, but how to make it so that it's safe and then moves on to solve world problems. I mean, really good stuff. See, I could go on and on. I should let you ask me questions.

Lenny Murphy: Yes, well, it sounds like maybe we have a whole other thing to do about just the, you know, Qualtrics. Maybe we schedule a podcast or something. Let's talk about that. And I think it is, it is important for the industry to understand, right, the, I remember the day that it was announced, their valuation, when, when they were first acquired. And everybody was like, what? You know, I mean, amazing. As a leading technology platform that started very humbly as a, you know, as a survey platform, where they've gotten to follow what they do and what they talk about is important. So, maybe get a little more into the weeds, because there are some product announcements.

Karen Lynch: Because that is, so it's a big deal. For those of us who remember Qualtrics as, you know, this survey company that, that, that became, they talked a lot about how, you know, in 2017, they They launched the new category of experience management, and they really own that as a, you know, as a pat on the back feature of who they are. But this year, they announced, and we heard it at a press briefing on Tuesday, and then they announced via a press release, they are refocusing on strategy and research as one of their core tenets this year. So yes, they're a research company that went in and started to own customer experience and employee experience and patient experience. And they're still doing that, but they are refocusing as one of their three focuses this year alongside customer experience and employee experience, strategy and research. And they have built out with the help of AI, a full offering of research features they're launching a knowledge hub so that you can do, you know, all of your knowledge management, you can just upload all of your data from other sources into it and then search it all within the Qualtrics ecosystem. So they're going to be competing with all the knowledge management platforms in our industry because they're adding that functionality to it. So not just your Qualtrics data, but any other data searchable in the Qualtrics platform. They're adding video feedback, moderated one-on-ones.

Lenny Murphy: So finally putting the Qual in Qualtrics.

Karen Lynch: They're putting quality and quality. So they're not just a quant survey company anymore. Now they're like qual. And I, one of my interviews was with Jill Larson and it was taught, I, you know, I flat out asked, like, will you have researchers on staff? Like, you know, or is this all, you know, kind of, you know, AI assisted qual? And she goes, no, but, but all of our partners can, you know, conduct their qual on our platform. So like, you know, online qual integrated right in and you just have to if your end client has the Qualtrics platform, you can go right in there. So there would be no need to go to an outside online qual platform also in our ecosystem. So they're integrating that in with, of course, video analysis and highlighting real functionality and Really interesting stuff but wait, there's more they're building a panel. So Yes, I'm telling you I went up to her and I said so is world domination next and without missing a beat she said pretty much so it's real and it's on and I Their online panel, they are going to start with managing the panel that their customers have. She used the example of Porsche. Porsche has an online panel of loyal users. They'll be managing that panel. And therefore, if they buy in, they can consolidate panels from their largest clients. Delta and American Express and Porsche and Hilton and Dish Network, if they buy into the consolidation of their proprietary panels for use in a larger ecosystem, now they're a panel company. So that press release is important to watch. Everybody in the research space needs to be paying attention to what they're doing because it's big news.

Lenny Murphy: That is in that model. There's other folks that have been doing things like that. But the difference is Qualtrics has resources. That's right. Significant resources. That's right. Even as a private company. Right. And they've committed to spending $500 million on AI last year, and we're seeing that. So all of those- Well, we're seeing that.

Karen Lynch: Qualtrics AI is almost synonymous with Qualtrics right now. It is across all of their product pillars. Those three that I was telling you about, AI is built into all of it. They are 100% leaning in. They have tapped into, they said, I think it was like more than 100 language models. They're working with all of them for the right use cases in different areas. Like this, if that investment is clear, with what they're doing. There isn't an area of their business that doesn't have an AI assist.

Lenny Murphy: That's, uh, yeah, it's interesting because I've been wondering for a long time. I mean, they've made some things around, around qualitative. And so I have both names, but the call and in, uh, in Qualtrics, obviously AI, uh, does that there's been buzz for quite some time of them potentially making an acquisition on a panel. But here's the interesting thing about Qualtrics. They are not very acquisitive. They have made some acquisitions here and there, but their default position has always seemed to be, we're just going to build it ourselves.

Karen Lynch: And what's interesting is they said that when I, in conversation, and again, I'll summarize this interview that I had and I'll write about it because it was really quite poignant. They are not interested in hiring a staff of researchers. They really are interested in partnering.

Lenny Murphy: But they do have a large staff of researchers.

Karen Lynch: Exactly. But they're partnering with Kantar and Ipsos, for example. They're working with them. So again, their partners are the large behemoths in the industry as it is. So it's just going to be really interesting for this, because again, this is the focus for the year. It'll be interesting for us to watch what they're doing this year and see. And when I point blank ask, why the pivot back to research after being so deliberate and mindful about building this experience management category? The short answer for the purpose of this call is like, there's money on the table to be picked up over here in research. So why wouldn't they? They're, they're capable. They have expertise. This is their roots. Of course they can get some share of the wallet.

Lenny Murphy: They had a presence at IX, uh, this year, uh, and they're doing, uh, doing more of that. They hadn't for a very long time. Um, when they first launched the very first, uh, IX Philadelphia, um, the, uh, Ryan, uh, Ryan was there. He spoke, they, they, you know, the first couple years they were a sponsor. And to your point, they pivoted away to focus on this other area, and made a buttload of money. And now we're coming back.

Karen Lynch: Follow the money. Super interesting. Yeah, super interesting. So yeah, so so lots of that. I mean, you can just do any search for Qualtrics X4 and see some summaries that are popping out. I have made a good friend here, you know, kind of a CX influencer named Jeannie Walter. She was on our podcast once. She's posting a pretty good summary on LinkedIn. Day one, at least, was pretty thorough. Day two is coming soon. I think she's on a plane to Chicago today. But there are lots of summaries that people can look at for recaps of the event. And like I said, I'll be sharing, too. Watch this one. And full disclosure, we're pretty honest about the fact that we'll be talking to them, too, to see where else they're going. So we might have the inside scoop on some of this stuff as we as we see how we can serve them back in the ecosystem that we operate in versus theirs.

Lenny Murphy: Absolutely. Well, that'll be interesting. So related, Karley, let's jump to the Alchemer announcement, because there were a few announcements that are connected here conceptually. Alchemer was SurveyGizmo, a DIY survey platform, which always insisted we're always just going to be SaaS. Well, they announced that, nope, they are launching a full service capability, Alchemer Research Solutions, full team, which I just don't. Most of my career, I have just said, pure SaaS doesn't work in this industry. Not if you want to grow. Do it yourself, do it with you, do it for you. That is the model, tech plus service. And to your point around what Qualtrics is doing overall, whether via partnerships or directly. So here's another sign of Alchemer, a pretty significant competitor to Qualtrics. Overall, and now launching, you know, that full service capability.

 

Karen Lynch: And, you know, Qualtrics, they, you know, they, they were very clear, like, we're a tech company, like, we are a platform, like, we are. And I just think that that's, oh, sorry, that was a squeak on the floor here. But, um, you know, yeah, I think these, you know, tech platforms, are becoming more and more capable of doing more than they're currently doing with the increase in technology and capability. So it'll be interesting to see who else evolves their business.

Lenny Murphy: And one last thing we'll say about that. It is interesting. One thing that I always find interesting about Qualtrics and have shared this with many other tech platforms in the industry, is how they approach service, managed services, contracted services, not ad hoc. So it was embedded into the license models. So it created ARR. So annual recurring revenue. So from a valuation perspective, that changes the equation. So anybody out there from a tech standpoint, yes, we are in an ad hoc business in many ways. But look at those options to create managed services, contracted revenue. You know, that's how you start reaching the scale of Equaltrix is, and the valuation to create those opportunities, to get money and do more things. So, okay, cool. We saw a couple other announcements this week. One is a little different, but I thought it was really interesting. Canada and Ross are big players. Very diverse. You know, they started as a research company but they are now the live ramp partner in In Canada. I think that's a pretty significant coup. I don't know what live ramp is so live ramp is the really the dominant platform in media and advertising by identifying, uh, their technology allows for, uh, for, um, sorry. For programmatic effectively, and to identify folks so the advertising follows them around. So retargeting, for instance. They have a massive database of DSPs, which all the data that people match, and while keeping anonymity, they power most advertising that we see on the internet at some level or somewhere in that technology stack. So for a research company that also has an extensive consulting capability, like Environics, now to become The the only partner for live ramp in Canada That's that's a big deal. It's about profiling and segmentation. It's about data going back to Qualtrics . If they're gonna build a panel I guarantee you that within a year or two so They will make some type of play and in, in two, two things. One will be in AI Training Sets. And then secondly, and probably specifically to the AI Training Sets, will be on Targeting, will be in AdTech. So, we watch these companies that are positioning themselves already to integrate Insights and Marketing, Insights and AdTech, driven by data, right, especially if they're building these, these composite panels. You know, it's all about data. It's all about owning the asset, which is consumer connection and information and utilization. This is another example of that, of just putting the pieces together in new ways that look very different than how our industry has looked in the past.

 

Karen Lynch: Well and let's segue from this into some data quality because there's when it comes to you know again a proprietary panel that a brand owns there's a little more control over data quality. Right. We're not just scanning out there. So in the world of awareness that we have now about the need for data integrity and where we're at in that that journey in the industry you know leveraging those proprietary panels is something that you and I've talked about,

Lenny Murphy: Like another source, right, let's just and a significant finding in grit in the upcoming grid of that shift that adopts the question about what we're doing about data quality. They are building proprietary data assets. Yeah, whether we call it a panel or community or whatever, you know, that's a major source of pivoting here overall. Absolutely. And Melanie Cortright from the Insight Association had a great piece, Karley, if you want to put that in there, it's just this data quality issue is becoming more and more critical. And let's jump around again, because there was a related piece, Karley, the Forrester article on data quality is a limiting factor in AI. Yeah. So we've been talking about this for a year now. What is the opportunity for the insights industry? And that is to participate as a data feed for AI training sets, because that beast is hungry and huge, and it's becoming very fragmented. They're open. The world of just accessing data willy-nilly is done. Everybody recognizes it's an asset, they're monetizing it, modding it, blah, blah, blah. Right? Research has a huge opportunity to do that. And that Forrester piece, I think, was very significant in pointing out that, you know, we have a real opportunity because there is a gap. And it's getting bigger and bigger daily as AI is implemented by having access to the right data to drive the decision making. So anybody who is doing that, whether it's you on your own panel or if you're a panel company or whatever the case may be, Talking about leaving money at the table. That is a massive opportunity if we can do it right and change how we think about it. Because the biggest barrier is our current model doesn't address permissioning. It doesn't address transparency for these purposes. And structurally, the data is just a damn mess. It's not the way that AI sets. LLMs look at data. So we've got some work to do, but if we do, we can address our quality issues and address new monetization opportunities across the board. Yeah. Yeah.

 

Karen Lynch: Interesting stuff. All right. What else did you find this week? There's a lot that I missed.

Lenny Murphy Well, let's start to, there were two interesting articles about AI adoption, just to put out there, because that'd be a good segue. The folks at Kantar, particularly the team in Southeast Asia and India, had a great piece about AI and market research. Also, Steve Mayle at Logic Group, he actually launched a book around being AI-empowered in market research. A lot of AI stuff.

Karen Lynch: So where's my horse?

Lenny Murphy: I know, but this was interesting right this week, which was interesting because there were a lot First there were a lot of conversations about Apple which I'm not an Apple user, so maybe you could talk about this.

Karen Lynch: I am. Well, yeah. The phone right here, which is always with me, I certainly have the chat GPT app on my phone. And apparently this week I found out I could have a Claude app as well, which I've been using both of them on my laptop to try to figure out which one's doing a better job for me right now. You know, and that's what those of us who are experimenting are doing. You're trying to figure out which one serves me well for the purposes that I have. So, yeah, we're going to be able to, you know, have that right on our phones.

Lenny Murphy: Um, plus they have their own that they're developing. Yep. Which will be embedded into the operating system rather than app. I mean, it's, it will just be there.

Karen Lynch: So, um, wait, did we talk about this last week? We were like Siri on steroids, like this, like, you know, I don't know if, if who had said that, but that was in my, um, anyway, it doesn't matter. But yeah, like this whole idea that our phones, which we carry with us anyway, we are going to be carrying, it's like, you know, It's happening, people. Yeah. Really cool. And another announcement I think came out this week that ChatGPT now has a little more AI memory, you know, so it can remember the preferences of paying customers. So if you pay the subscription, as some of us do, for ChatGPT, and you know that each conversation It's like starting from zero and then you ask for it. So you might need to give it context every single time. I can't tell you how often I put in my name, my role, my company, and here's what I'm working on. But if it starts to remember those things, it will streamline the things I ask of it even more efficiently.

Lenny Murphy: And then we have an agent, right? And what, what does that look like when we have agents that are performing those tasks for us? And, which is going to be an interesting question for Qualtrics, for instance. What does the customer, what does the customer experience look like when the customer is not you or me, it is our agent. That's what this is a big step towards.

Karen Lynch: Yeah, there were some great demos of that functionality live on stage and the full integration suite of customers says they're frustrated and then their AI chatbot comes in and starts digging into what frustrated means. And how they could help. And they're having a conversation about this real-time feedback, which then can integrate with a gift-giving service. And the next thing you know, via WhatsApp, for example, they then share the link to this gift that this customer can buy. So really, the AI is acting in such a way that it's solving some customer service pain points for an individual who just said maybe they're frustrated. They showed the ideal capability of how AI can be integrated into the customer experience journey and address real pain points, real time and take action. Their whole push was for making it all very actionable. Let's just not gather feedback. Let's actually do something about it. The AI is going to be assisting for sure.

Lenny Murphy: Well, in customer, you know, gosh, even when I first got my start in research, doing customer experience research, customer service research, the, you know, It was such a novel concept when we pitched the company I work for of like, we should probably just put an alert in here that you've got a bad rating so you could do something about it. Oh, well, that's not research. It's what makes sense. But I think that the interesting point, though, is that all that is great when you're talking to a human. As you're moving into this, developing agents, making those decisions for us, purchasing for us, engaging for us, It's not human anymore. It's, it's our agent, our digital avatar, possibly acting on our behalf to, and is the satisfaction, the satisfaction that we look at the same way when we're not engaged personally in the transaction. Who knows, right?

Karen Lynch: Well, and that's one of the reasons why full circle back to the strategy and research play. What was explained to me was the idea that we don't know what the right offering would be to somebody who has this particular pain point A So we need to do some ad hoc research on what are the right offerings so that we can train it to offer the right offerings you know all of it is connected it is an incredible web of using both research and leveraging AI to. You know, again, you know, facilitate a stronger customer experience. So it's fascinating to see it all playing out. Lenny, I want to share one other thing on AI specifically, jumping back to Meera Moradi and what she told us to expect is, you know, we have 3.4 and then we have 4.0 in the chat GPT models. We should expect the next one, she said, within months. So, you know, like, not even at one point, she had said before the end of the year, and she's then she kind of said actually within months.

Lenny Murphy: So I don't know. What was that? She used the language of step change, a step change.

Karen Lynch: So a whole other, yeah, a whole other like coming soon. And that I can't wait for, right? Like, will it be 5.0? Will it probably won't be 4.5, like, you know, anyway, not that the semantics matter, just what it's capable of, but that just brings to mind all of the, here we go, right?

25:35 - Lenny Murphy: It's happening. Yeah. We didn't include in the news this week, but there was, I saw a thing kind of floating around in the dense circles that apparently there was a new chat GPT bot that was identified, right, in, in some kind of the deep web stuff. And everybody thought it was functioning as an agent. But it was not publicly released. It was just suddenly there. And people assumed, OK, here's the Here's kind of the live beta of whatever this next iteration is going to be and it was functioning very independently. So anyway, whatever that's worth.

Karen Lynch: Look, I'm looking at the clock. We're already at 20. But I really want to talk about things that are coming down the pike because you know, grid form is going to be here before you know it. And there's other news to talk about. But I don't want to not talk about these three, three things coming down the pike.

Lenny Murphy: That's okay. So here's, let's just do this. The other news was all just interesting pieces around kind of a little bit of the reality around AI startups and challenges with hardware. You know, we're not. We're not going to place a phone anytime soon, but we are going to continue to see innovation. So maybe Karley dropped that into the chat. And yeah, let's talk about the forum.

Karen Lynch: I mean, it feels like it's literally two weeks away now.

Lenny Murphy: It is two weeks away. We will be unveiling the key elements of grit. I'm telling you guys this way you do not want to miss this. This is the most impactful grit ever. I mean, and it is the only, this, these data were collected in, in January, January, February. So this is the freshest data on where we are as an industry, with all of these changes that there is. And we tapped into a whole other category of buyers. And their perspective is radically different. And we'll be presenting that and talking with all of our commentary providers during that. So yes, register for the Grit Forum, guys. Download this report. I'll even give you a hint. It's really big. Grit's always big. This one's really big. We are gonna have a scaled down version, kind of a cliff note. And it's because it's just so damn much. And there just is. There's just so, Much happening and so many things that we need to communicate And we'll have different versions of it for different audiences.

Karen Lynch: But yeah North America, you know, we presented the executive summary You know and we'll be doing that again in Europe. So that is there that executive summary does what an executive summary should do which is you know distill some of the bigger bigger picture into a you know bite-sizeable chunks of So that'll also be happening in Europe. So Karley, if you want to jump ahead to Europe, because that's kind of, you know, and then we're going to end with Lenny's thing. So IAX Europe, like again, we are in full registration push for June 25th, 26. There's a code here. Last time I got this a little bit wrong. What we're doing to exchange 30 this time. Makes me laugh. Anyway, Exchange 30 gets you 30% off the ticket price. It's going to be a great event. I'm really looking forward to it. And we will be sharing some great data there as well.

Lenny Murphy: Yes. And it's approaching sellout already. So if you haven't registered, then you need to jump on. If you're thinking about exhibiting, maybe there's one or two things left.

Karen Lynch: I don't know. Yeah, maybe. Maybe from an exhibiting standpoint.

Lenny Murphy: From an exhibiting standpoint, yeah. Yeah. Yeah. Jump on, jump on.

Karen Lynch: I know. And it's interesting. Can I just say it's May 3rd and this is the end of June, but people are way ahead of this one, which I find fascinating.

Lenny Murphy: It is because usually it's, that's more of a last minute event. Um, and we're not seeing that people are anxious and excited.

Karen Lynch: Super psyched about that. But in between now or in between the grit form and that you have this keynote that you're also involved in on June 5th and 6th. So tell us all about what you're doing.

Lenny Murphy: So Alita, right, our good friend Alita, used to be Vision Critical. They reached out and asked if I... When they reached out, they just asked if I'd present. I didn't know it was going to be a damn keynote. But yes, it is going to be a keynote fireside chat with their team. With my usual stick, right? Talking about the future.

Karen Lynch: And I'm not gonna be there to keep you in line. I don't know. I know, I know.

Lenny Murphy: Well, I've warned them what they have in store. So I've tried to prepare them. But yes, I'm honored to do that. It is a virtual event. It's their event. So, but yeah, so I will be, we'll be doing that rather than being an interviewer or whatever, we'll be the interviewee and talking about the future and all the cool stuff that we talk about in a hopefully far more condensed version than I usually do.

Karen Lynch: Well, you'll have to say, I'm expecting, I'll be listening in and expecting, you know, a shout out at one point, like Karen would make me move on at this point.

Lenny Murphy: Maybe we need to have a system. I have my phone on me, and you can just, like, Slack me.

Karen Lynch: Lenny. Lenny, it's time. No, I think it's going to be great. I'm looking forward to that, too.

Lenny Murphy: Yep. So please register for that. If you have, not just for me, there's other great speakers and other great presentations. A lead is competitor Qualtrics. They're, you know, obviously watching the tech companies, following the money, looking where they're going. They're going to be driving this innovation from a technical standpoint, while the rest of the industry looks at how we adapt it from a service standpoint. So they are the leading indicators across the board, pay attention, and attend these types of events.

Karen Lynch: Yeah. Good stuff. Good stuff. And you know, we're, we're over time here. So I wish everybody a happy weekend, maybe a good Derby day. If you're, you know, if you're watching the race tomorrow, tomorrow, Kentucky Derby.

Lenny Murphy: Oh, is it? And as I live in Kentucky, I know I'm definitely not going to Louisville tomorrow. I'll tell you that much now.

Karen Lynch: It's so funny. I'm assuming that you're going to be drinking mint juleps or in some form, even if it's a mocktail.

Lenny Murphy: No, tomorrow is a greenhouse day. My wife is already giving me a long honeydew list of working in the greenhouse. So that's what I'll be doing tomorrow. Anyway, you have safe travels back home. Thank you.

Karen Lynch: Thank you. Looking forward to getting there. Everybody, our listeners, appreciate it.

Lenny Murphy: And we'll talk to you next week.

Karen Lynch: See you have a good week. And again, until next Friday. Bye. Yep.

 

Lenny Murphy: Bye, everybody.

Links from the episode:

OpenAI seeking to mitigate risks of more powerful AI models | News 

Qualtrics Introduces Cutting Edge AI-Powered Strategy & Research Suite for Enhanced Market Insights - Qualtrics 

Qualtrics has introduced AI-powered capabilities across all it’s product suites 

Jeannie Walter's 

Alchemer’s Full Service MR Team 

Data Collaboration and Privacy in Canada 

Data Quality in Market Research - Melanie Courtright 

Data Quality Impeding GenAI Adoption 

AI Adoption in Consumer Research and Marketing Insights 

AI Empowered in Market Research 

ChatGPT’s Rival Claude on iPhone 

Apple’s AI Model for iPhones 

ChatGPT’s AI “Memory” 

Democratization of UX Research 

Facteus Data Sets on Consumer Cross-Shopping Behavior 

Safari’s AI Upgrade in iOS 18 

A.I. Start-Ups Financial Reality Check 

The AI Hardware Dilemma 

GRIT Forum 

Activate 2024 Keynote Speakers