emerging technologies
Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
10 min read
As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.
Nizar Maulana
Product Research Lead at Bluebird Group
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Introducing the Infinity Growth Loop
4 min read
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Tech Is Moving Fast—Can Research Keep Up?
AI is reshaping market research. Lenny and Karen unpack the tech, trends, and ethics driving the ind...
How to Leverage Cutting-Edge Tools and Data Accuracy for Business Success
Explore AI's impact on business, from democratization to data accuracy. Learn how companies like Dee...
From Software Startups to Global Insights: A Conversation with Martin Filz, CEO of Pureprofile
Learn Martin Filz's journey from Christmases in London to leading Pureprofile in Australia. Discover...
Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
4 min read
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...
Ruth Stanat
CEO at SIS International Research
Navigating the Crossroads of Change
3 min read
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
Future of Telemedicine
7 min read
Discover the transformative power of telemedicine as new technologies and an aging American population drive the growth of this dynamic industry.
Rudly Raphael
CEO/Founder at Eyes4Research
Navigating Growth: Exploring AI, Industry Trends, and Beyond
Stay updated on GPT-5 and the partnership between Next Intelligence and Microsoft Azure. Join the co...
Market Research Merry-Go-Round: Not So Merry
3 min read
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...
AI Revolution in Marketing: Innovations, Challenges, and Opportunities
Discover the importance of staying updated on AI and investment trends. Explore the integration of r...
Is Your Marketing LLM Fit for Purpose?
6 min read
Discover GenAI, the large language model driving our proprietary AI algorithm. Embrace the future of marketing creativity and the advertising industry...
Ken Roberts
Chief Innovation Officer at Forethought
Insights Unveiled: Qualtrics' AI Odyssey and Industry Reflections
Explore the integration of AI into customer experience journey, enabling prompt responses to real-ti...
Navigating the Dynamic Landscape of Insights and Analytics
Explore the growing impact of AI on companies and product launches. Discover new AI applications lik...
Latin America: Embracing Globalization and Technology for a Brighter Future
4 min read
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Alfredo Rivera
Senior Project Assistant and Training Support at 10K Humans
A Dive into Tech, Robotics, and AI in the Research Industry
Stay informed on tech trends and research industry insights. Explore the impact of AI, while conside...
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
Embracing the Unknown: AI and Market Research
3 min read
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
Karen Lynch
Chief Programming Officer at Greenbook
Unlocking Consumer Desires: Cutting-Edge Subconscious Research
5 min read
Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...
Rudly Raphael
CEO/Founder at Eyes4Research
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Capitalize on Market Research's Tech-Forward Future
5 min read
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Changing Landscape of Digital Payments in LATAM
6 min read
As e-payments continue to reshape LATAM’s financial landscape, companies need to stay familiar with the most relevant platforms and tools that emerge....
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Embracing the Future of Market Research without Losing Sight of the Fundamentals
5 min read
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Michael Howard
Head of Marketing at Infotools
Focus On LATAM: A Sneak Peek of What’s to Come
5 min read
Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
The Future Internet Is Now: Web3
8 min read
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume info...
Rudly Raphael
CEO/Founder at Eyes4Research
Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?
3 min read
For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...
Driving Engagement: A Dance of Innovation and Collaboration
5 min read
2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity...
Peter Harris
CEO at Advantage Group International
Gen AI: New Kid on the Block!
6 min read
In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JAR...
Hemali Pandya
Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA
Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector
3 min read
The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...
Trust: Living in a Digital World with a Stone Age Brain
5 min read
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback
The Greenbook Podcast
The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman
Karen Lynch
Chief Programming Officer at Greenbook
Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
4 min read
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...
Alexandra Kuzmina
Innovation Consultant at Nova @ MMR
Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report
3 min read
Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...
Karen Lynch
Chief Programming Officer at Greenbook
Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry
5 min read
As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...
Kathy Cheng
Co-Founder & CEO at Nexxt Intelligence
Why AI Will Kill the Researcher and How to Ensure Your Survival
5 min read
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Stephen Phillips
Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights
5 min read
Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...
Karen Lynch
Chief Programming Officer at Greenbook
An Interview with Michel Feaster of Qualtrics
10 min read
Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...
Karen Lynch
Chief Programming Officer at Greenbook
Generative AI is Here for Good. Are you Ready for it?
6 min read
How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to ...
Roddy Knowles
Product Evangelist at DISQO
The Greenbook Podcast
MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Karen Lynch
Chief Programming Officer at Greenbook
The Shifting Sands of Demand for Segmentation
5 min read
Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there a...
Chris Crook
Managing Partner at Nature
The Greenbook Podcast
Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
The Era of Multi-Dimensional Shopper Marketing
8 min read
Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...
Nisha Yadav
Senior Vice President, Omni Shopper Lead at Behaviorally
How to Maximize Insight Value
5 min read
When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...
Nina Glynn
Senior Content Manager at Bulbshare
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
5 Upcoming Travel Trends Pushed by UX Innovation
6 min read
New UX innovations are driving changes in the travel industry.
Nikki Lavoie
Founder & CEO at MindSpark Research International