Archive: generative AI

Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.

Learn how GenAI transforms qualitative research, from discussion guides to insights. Learn key considerations for choosing the right GenAI solution fo...

AI-powered chatbots & virtual assistants optimize customer experience with personalized support & round-the-clock assistance for brand loyalty & effic...

Discover how the rise of predictable communication leads to people being mistaken for AI. Explore the role of AI in enhancing our creativity and human...

Unlock AI for business growth with image, video, voice, and text analysis. Gain insights in healthcare, e-commerce & more. Enhance customer understand...

Learn why Gen Z turns to AI for guidance, explore its effects on professional growth, and learn strategies to bridge the human-AI advice gap in the wo...

Explore the world of synthetic data for decision-making. Fuel research with experiments and simulations while maintaining privacy and statistical prop...

Discover the impact of AI Washing on business and society. Learn about responsible AI applications and the importance of human input in this insightfu...

Discover the future of advertising with GenAI revolutionizing the way ads are created. Embrace the momentum and explore the trajectory of this technol...

Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...

Discover how Bill Valle, Senior Director of Innovation at Quid, revolutionizes market research with Generative AI, delivering actionable insights effi...

Discover GenAI, the large language model driving our proprietary AI algorithm. Embrace the future of marketing creativity and the advertising industry...

Explore trends in generative AI in market research and consumer insights. Prepare for a digital landscape where AI is a strategic ally, not an optiona...

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.

Explore the evolving landscape of the insights industry in 2024 with a focus on the transformative role of AI in qualitative research.

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Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI.

Discover the world of Artificial Intelligence and unravel the confusion of basic concepts. Explore distinctions between pattern detection and generati...

Discover the perils of excessive dependence on AI-driven data analysis in research. Despite its efficiency, the close AI-human relationship impacts ou...

A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...

In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JAR...

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...

Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...

Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...

With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...