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CEO Series
October 8, 2018
Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol
IIeX Competition Winner shares about the company’s mission and impact for the insights industry
by Leonard Murphy
The IIeX North America 2018 Insight Innovation Competition was hard fought between nearly 30 companies, including several blockchain-based entrants. In the end, Measure Protocol, a blockchain play that aims to create a consumer data marketplace based on the technology impressed the judges the most and won the prize. In this wide-ranging and in-depth interview, Lenny Murphy and Measure Protocol CEO Own Hanks discuss their place in the market research space, what they are trying to achieve, how they are doing it and what it means for the industry.
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