consumer data
Ultra-Processed Data: Are We Heading for an Insights Health Crisis?
6 min read
Learn the risks of synthetic data and why high-quality human data remains essential for trusted market research insights.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
From Behavioral Data to AI Commerce: Why the Consumer Journey Is Breaking (and Being Rebuilt)
Explore how AI, behavioral data, and agentic commerce are reshaping the consumer journey and what it...
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Karen Lynch
Chief Programming Officer at Greenbook
Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Data Quality Management: Why Bad Data Is Worse Than No Data
8 min read
Bad data can be worse than no data. Discover how strong data quality management protects insights, resources, and business decisions.
Andrew Gus
Data Analyst at Cortouch Media
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...
How to Turn Your Business Data into Customer Journey Improvements
6 min read
Use AI and smart segmentation to analyze behavior, track feedback, and boost engagement—turning business data into personalized, conversion-driving ac...
Chris Bretschger
Managing Partner at Bastion
The Power of Merging Data Sources for Deeper Consumer Insights
5 min read
Learn how to uncover the "So what? Now what?" when using AI, helping drive action and insights as part of the shift toward data convergence.
John Bird
Executive Vice President at Infotools
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
4 min read
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Head of Strategic Research at Attest
AI Startups, Synthetic Data, and the Future of Retail
AI-driven startups, data-driven marketing, and Walmart's e-commerce-gaming fusion are reshaping inno...
Using Competitive Gaming to Drive Engagement and Analytical Skills in Marketing Research
4 min read
Discover how competitive gaming, like the Craft Beer League, enhances analytical skills, teamwork, and data-driven learning in education and corporate...
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
4 min read
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
The Greenbook Podcast
Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Karen Lynch
Chief Programming Officer at Greenbook
Market Research Dashboards 101
4 min read
Market Research Dashboards provide real-time insights, track trends, and guide strategic decisions with data visualization, helping businesses stay co...
Ashley Shedlock
Content Producer at Greenbook
How Poor Sample and Fraudulent Actors Degrade Research Quality and Credibility
9 min read
Learn the importance of sample size and fraud prevention in research. How optimal sampling enhances data reliability and fraud mitigation maintains in...
Ashley Shedlock
Content Producer at Greenbook
What is Syndicated Market Research Data and How Is it Different From Custom Research?
8 min read
Syndicated data provides a broad overview of trends, whereas custom research delivers tailored insights that drive specific business decisions.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
6 min read
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
CEO at IDX
Data & AI: A Decade of Reflection and A Decade Looking Forward
6 min read
Delve into the last ten years of technology, focusing on AI's need for quality input data. Learn why prioritizing data relevance is crucial for better...
Clint Taylor
Founder and CEO at Datality
Cementing your Research Focus with Zero-To-One Products
5 min read
Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one pr...
Vidisha Hegde
Insights Lead, India, Middle East and Africa at Spotify
How to Nurture Synthesis and Eradicate Business Conflicts with Insights
6 min read
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Emily James
Insights Marketer at FlexMR
How Unprecedented Change is Reshaping the Insights Industry
5 min read
The role of market research is rapidly evolving. As an industry we need to be more open to to new data sources and methodologies. Staying adaptable an...
Martin Filz
CEO at Pureprofile
Fintech Marketing Insights: Leveraging Predictive Analytics
7 min read
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Karen Lynch
Chief Programming Officer at Greenbook
The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together
3 min read
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Karine Pepin
Co-Founder at The Research Heads
Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us
3 min read
Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
The “S” Word – Part 3: Know the Narrative
5 min read
Editor’s Note: As part of our ongoing series diving into the world of sales, part three explores the three elements that help create effective selling...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Role and Limitations of Consumer Data
4 min read
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
Kai Fuentes
President at Ebony Marketing Systems
How to Leverage ALL Your Data to Improve Customer Experiences
5 min read
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
Brand Loyalty: The Link between Attitudes and Behaviors
3 min read
Bringing attitudinal and behavioral perspectives together for predictive power.
Joel Rubinson
President at Rubinson Partners Inc
Has the GDPR Reduced the Amount of Consumer Data?
4 min read
The ripple effect of the GDPR on the market research industry.
Martin Cawley
Associate Director at Sample Answers Ltd
Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite
7 min read
Four tips for uncovering and communicating the story in your data.
Jim White
Founding Partner at RealityCheck Consulting Network LLC
In Today’s Hi-Tech World, What Does the Future of Research Look Like?
6 min read
Data Science is making way for more complex meta-analyses.
Hemali Pandya
Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA
Brand Health and Your Business: Is Your Brand Fit for the Future?
4 min read
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
Diversity in Market Research: Get It Right or Get Left Behind
7 min read
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Riaz Marzban
Managing Director at Ethnic Opinions
Personal Data: From Ultimate Commodity to Ultimate Asset
7 min read
How we can incent and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Staying Alive – How to Stay Competitive With Constant Change
3 min read
Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers.
Thor Olof Philogène
CEO & Founder at Stravito
Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol
1 min read
IIeX Competition Winner shares about the company’s mission and impact for the insights industry
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Are We Keeping Consumer Data Safe?
6 min read
Cybersecurity threats abound; defenses against them need to be constantly monitored and updated
Amanda Peterson
Writer at Enlightened Digital
California’s Mini GDPR and It What It Means For Market Research
5 min read
How “California’s Mini GDPR” will impact market research in the US
Adam Dietrich
VP, Global Client Services at EMI Research Solutions
Life After Cambridge Analytica: Why a New Data Economy is Emerging
3 min read
In order to thrive, companies must fight for users’ data rights in this new digital environment
Tuomas Syrjänen
Why Blockchain Matters for Marketing Researchers
7 min read
How blockchain is changing the way consumer data is stored and shared
Matthew Unger
The New Information Economy: Why Market Research is Missing the Boat
3 min read
The New Information Economy creates an opportunity to use data to embrace change and better connect with customers.
Sam Curtis