interview
AI Won’t Replace Qual Researchers, But It Will Change Everything About the Job
6 min read
Discover how AI accelerates qual interviews and analysis, why teams still need human insight, and how researcher roles will evolve next.
Junu Yang
CEO at Usercall
Interview with Rick Mochulsky and Melissa Harrington of Liquid Death
10 min read
Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
20+ min read
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO
20+ min read
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Views on Religion and Spirituality are Changing and Why Brands Should Care
7 min read
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
The Post-War Generation’s POV on Today
4 min read
Interviewing Brian Palmer of the Post-War Generation.
Jamin Brazil
Chairman & CEO at HubUX
Interview with Carol Cunningham (BET Networks)
7 min read
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Rudly Raphael
CEO/Founder at Eyes4Research
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Alex Hunt and Crispin Beale of Behaviorally
18 min read
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
1 min read
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
20+ min read
Talking COVID-19, Gen Z, TikTok, and the music industry.
Colin Wong
Principal Consultant at Insights Heroes
Interview with Dan Womack
16 min read
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Craig Stevens, CEO of CoolTool
20+ min read
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Shane Skillen on the Power of Advertisement, Teamwork, and Family
10 min read
Launch innovative tools that drive impact and ROI for global insights.
Rudly Raphael
CEO/Founder at Eyes4Research
Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
20+ min read
Adopt the form factor of mobile to ensure questions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Getting It Right with Zain Raj
20+ min read
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
Effectively Navigating Southeast Asia’s Complexity
20+ min read
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
Get to Know GreenBook’s Asia Pacific Regional Representative
4 min read
Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.
Colleen Kennedy
Director of Marketing at GreenBook
Aligning Department and Organizational Goals with LeapFrog/VTech
20+ min read
Insights success at the top children’s educational toy company.
Gregg Archibald
Managing Partner at Gen2 Advisors
GreenBook Future List Spotlight: Melissa Ferere
5 min read
GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.
Greenbook Team
Achieving Insights Success at Unilever
8 min read
Success in taking a “seat at the table” in marketing insights.
Gregg Archibald
Managing Partner at Gen2 Advisors
Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation
15 min read
Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research
5 min read
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
Greenbook Team
Achieving Success in Insights – Ford Motor Company
20+ min read
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Gregg Archibald
Managing Partner at Gen2 Advisors
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
20+ min read
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Honoree Beth Rogers Shares Her Inspiration
5 min read
GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.
Greenbook Team
GreenBook Future List Honoree Manuela Isliker on the Power of Empathy
7 min read
GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.
Greenbook Team
Achieving Success in Insights – Organon (Merck)
20+ min read
Lisa Courtade’s definition of success for the insights organization is ‘impact’.
Gregg Archibald
Managing Partner at Gen2 Advisors
Dave Carruthers Shares His Winning Formula
18 min read
The evolution of the market research industry and his tips for becoming a successful entrepreneur.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Katrin Krüger
4 min read
GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.
Greenbook Team
GreenBook Future List Spotlight: Christopher South
7 min read
GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.
Greenbook Team
Marita Hudson Thomas Executive Insights
10 min read
The ins and outs of communications and the importance of promoting diversity in the workplace.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Laarni Paras
5 min read
GRIT Future List honoree, Laarni Paras shares how she pays it forward.
Greenbook Team
GreenBook Future List Spotlight: Lance Worley
6 min read
GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”
Greenbook Team
The Future of AI-Enabled Insights – An Interview with John Mutterperl
5 min read
Brands’ approach to consumer intelligence has undergone a transformation.
Andrew Swisher
Marketing & Demand Generation Manager at Linkfluence
Ambika McGee Shoots for the Future
20+ min read
How Ambika started her consultancy the year the world collapsed.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Desirée Rogers Executive Insights
17 min read
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Lynzie Riebling
3 min read
“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.
Greenbook Team
Interview With Adriana Rocha
12 min read
“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Andrés Carriles
3 min read
GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.
Greenbook Team
Carol Fitzgerald Tells Us What’s Next
14 min read
“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Julia Görnandt
5 min read
GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.
Greenbook Team
A Sit Down With Rebecca Brooks
13 min read
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Stephen Griffiths
6 min read
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Greenbook Team
Interview with Nikki Lavoie, CEO of MindSpark Research International
20+ min read
Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Lauren Murphy
5 min read
We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...
Greenbook Team
Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy
16 min read
Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook