Archive: interview

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death
Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
CEO Series

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO
CEO Series

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO

For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Views on Religion and Spirituality are Changing and Why Brands Should Care
Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Interview with Ivana Taylor (DIY Marketers)
Executive Insights

Interview with Ivana Taylor (DIY Marketers)

Interview with Ivana Taylor, a small business and marketing expert.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

The Post-War Generation’s POV on Today
Generational Insights

The Post-War Generation’s POV on Today

Interviewing Brian Palmer of the Post-War Generation.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Interview with Carol Cunningham (BET Networks)
Executive Insights

Interview with Carol Cunningham (BET Networks)

Sitting down with VP of Consumer Insights & Business Strategy at BET.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Interview with Peter Hartzbech, Founder & CEO of iMotions
CEO Series

Interview with Peter Hartzbech, Founder & CEO of iMotions

Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Alex Hunt and Crispin Beale of Behaviorally
CEO Series

Interview with Alex Hunt and Crispin Beale of Behaviorally

An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with StJohn Deakins, Founder and CEO of CitizenME
CEO Series

Interview with StJohn Deakins, Founder and CEO of CitizenME

The personal data economy shift and what it means for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Nacho Racca
CEO Series

Interview with Nacho Racca

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
CEO Series

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

A discussion on panel sample with market research industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Interview with Dan Womack
CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Craig Stevens, CEO of CoolTool
CEO Series

Interview with Craig Stevens, CEO of CoolTool

Building businesses from start-up to growth phase.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Shane Skillen on the Power of Advertisement, Teamwork, and Family
Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Getting It Right with Zain Raj
Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Effectively Navigating Southeast Asia’s Complexity
Focus on APAC

Effectively Navigating Southeast Asia’s Complexity

Examine the diversity of consumer research in South Asia.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Get to Know GreenBook’s Asia Pacific Regional Representative
Focus on APAC

Get to Know GreenBook’s Asia Pacific Regional Representative

Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.

Colleen Kennedy

Colleen Kennedy

Director of Marketing at GreenBook

Aligning Department and Organizational Goals with LeapFrog/VTech
Brand Strategy

Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

GreenBook Future List Spotlight: Melissa Ferere
Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

Greenbook

Greenbook

Achieving Insights Success at Unilever
Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation
Executive Insights

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

Greenbook

Greenbook

Achieving Success in Insights – Ford Motor Company

Achieving Success in Insights – Ford Motor Company

As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations t...

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

NewtonX’s Sascha Eder On Using AI For Custom Recruiting
CEO Series

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

Greenbook

Greenbook

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

Greenbook

Greenbook

Achieving Success in Insights – Organon (Merck)
Healthcare, Medical, and Pharma Market Research

Achieving Success in Insights – Organon (Merck)

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Dave Carruthers Shares His Winning Formula
Executive Insights

Dave Carruthers Shares His Winning Formula

The evolution of the market research industry and his tips for becoming a successful entrepreneur.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Spotlight: Katrin Krüger
Qualitative Research

GreenBook Future List Spotlight: Katrin Krüger

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

Greenbook

Greenbook

GreenBook Future List Spotlight: Christopher South
Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

Greenbook

Greenbook

Marita Hudson Thomas Executive Insights
Executive Insights

Marita Hudson Thomas Executive Insights

The ins and outs of communications and the importance of promoting diversity in the workplace.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Greenbook

Greenbook

GreenBook Future List Spotlight: Lance Worley
Customer Experience (CX)

GreenBook Future List Spotlight: Lance Worley

GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”

Greenbook

Greenbook

The Future of AI-Enabled Insights – An Interview with John Mutterperl
Consumer Behavior

The Future of AI-Enabled Insights – An Interview with John Mutterperl

Brands’ approach to consumer intelligence has undergone a transformation.

Andrew Swisher

Andrew Swisher

Marketing & Demand Generation Manager at Linkfluence

Ambika McGee Shoots for the Future
CEO Series

Ambika McGee Shoots for the Future

How Ambika started her consultancy the year the world collapsed.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Desirée Rogers Executive Insights
Executive Insights

Desirée Rogers Executive Insights

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Spotlight: Lynzie Riebling

GreenBook Future List Spotlight: Lynzie Riebling

“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.

Greenbook

Greenbook

Interview With Adriana Rocha
CEO Series

Interview With Adriana Rocha

“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Andrés Carriles

GreenBook Future List Spotlight: Andrés Carriles

GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.

Greenbook

Greenbook

Carol Fitzgerald Tells Us What’s Next
CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Julia Görnandt
Behavioral Science

GreenBook Future List Spotlight: Julia Görnandt

GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.

Greenbook

Greenbook

A Sit Down With Rebecca Brooks
CEO Series

A Sit Down With Rebecca Brooks

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Stephen Griffiths
International Market Research

GreenBook Future List Spotlight: Stephen Griffiths

“Good insights professionals know the business so well that they can translate research findings to company growth.”

Greenbook

Greenbook

Interview with Nikki Lavoie, CEO of MindSpark Research International
CEO Series

Interview with Nikki Lavoie, CEO of MindSpark Research International

Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Lauren Murphy
Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy
CEO Series

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Mary Eapen

GreenBook Future List Spotlight: Mary Eapen

GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...

Greenbook

Greenbook