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CEO Series
October 27, 2021
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
A discussion on panel sample with market research industry leaders.
by Leonard Murphy
Along with finding ways to create better quality samples and to keep panelists motivated and invested in the process, Logit is constantly exploring new and innovative avenues of research execution. In this discussion, Logit’s Sam Pisani speaks with Leonard Murphy of GreenBook, Lisa Wilding-Brown of InnovateMR, and Vignesh Krishnan of Research Defender about sample quality in the 21st century, and what a modern-day panelist should look like.
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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