panels
Back to the Roots: Why Panel Design Matters More than Ever
5 min read
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Designing Surveys Optimized for Modern Sampling Technologies
5 min read
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
The Problem with Blaming the Survey for Poor Data Quality
3 min read
Respondent experience remains key to producing quality sample data.
Terence McCarron
CEO & Founder at OpinionRoute
Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)
1 min read
A discussion on panel sample with market research industry leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is In-Person Research Dead? Or Just Hibernating?
5 min read
Remote research has its limits. But is remote research gone for good?
Brett Watkins
CEO at L&E Research
Rare Honesty Sparks Rare Disease Drug’s Next Big Leap
3 min read
A client’s breakthrough therapy versus the most popular treatment. Who would win?
Carol Tobler
Director, Quant Operations at Shapiro+Raj
Rethink River Sampling: The Savior of Your Panel Recruitment Strategy
3 min read
Discover 3 new ways to integrate traditional and river sampling.
Mario Carrasco
Recruiting Participants the Same Way and Expecting Different Results
4 min read
Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.
Hugh Carling
Co-Founder at Liveminds
Build a Winning Loyalty Program Strategy for Your Panel
10 min read
This article outlines the four key building blocks for creating a great panel loyalty program strategy.
Kathryn Felke
The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles
4 min read
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
Kevin Gianatiempo
Senior Vice President - Partnerships & Alliances at Cint
2 Essential Questions You Need to Be Asking Your Data Provider
3 min read
The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Melanie Courtright
Ever Thought of Researching Ethnic Minorities Online?
3 min read
A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.
Marie-Claude Gervais
The High Cost of Cheap Sample
3 min read
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Rob Berger
GRIT Says Panel Woes Are Jeopardizing MR’s Future.
6 min read
We have to overcome a common misconception about what mobile research really is, and what it can accomplish.
Michael Smith
Who Are the Most Frequently Mentioned Research Panels?
5 min read
This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists
Tom H.C.
CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World
4 min read
Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
Are The Days Of Online Research Panels Truly Numbered?
5 min read
Panels today are less responsive and respondents do not remain in panels as long.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI
Using Creative Incentives to Increase Panel Engagement
3 min read
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
Jonathan Price
An Open Discussion on the Impact of Respondent Sourcing
3 min read
Frank Kelly explains how the quality of your research relies on the source of your respondents.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI
Garbage In Garbage Out Part Deux (aka Panels Suck)
4 min read
What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices?
Jason Anderson
Owner at Datagame
Step 2: Surveys Aren’t Your Only Quantitative Data Source
4 min read
Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.
Jason Anderson
Owner at Datagame
A Sparq of Innovation for Online Research? Vision Critical Does It Again.
6 min read
Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Data Privacy Regulations Will Never Take Hold
7 min read
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011
5 min read
Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly.
Reg Baker
Reinventing Panels
5 min read
Companies are making some big changes. Right now it looks like the space is falling into five strategic categories.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Another Unsuccessful Survey Invite…
2 min read
Survey invites, much like online surveys, should be short, simple, and clear.
Sean Case
Online Unplugged, Four Industry Figures Weigh In On The Issues
2 min read
Have we faced up to questions about representivity? Indeed! This is a great dialogue between several industry thought leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook