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Sascha Eder

CEO & Co-Founder NewtonX

Sascha leads NewtonX and co-founded the company in 2017 with the vision of leveraging automation and AI to create the world's leading B2B research company. Prior to co-founding NewtonX, Sascha was a management consultant spending time at both McKinsey & Company and the Boston Consulting Group, and worked at P&G as a financial analyst. Sascha holds a Masters in Management from MIT and a Master in Management from HEC Paris. Originally from Germany, Sascha was a member of the German national track and field team and is still a passionate runner.

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B2B Market Research in the Age of AI: How NewtonX is Changing the Industry

NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful business decisions.

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Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth

Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate information.

The Prompt

How to Employ Generative AI Deliberately, for Better B2B Research Results

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

May 15, 2023

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Hitting Selection Criteria That Matters Most: The New Age of Supplier Reputation

Better, cheaper, faster. As validated by the 2023 GRIT Insights Practice Report – quality, price, and speed continue to be top selection criteria buyers evaluate in their suppliers. NewtonX recently…

Custom Recruiting: Restoring Trust in Sample Quality

It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…