Custom Recruiting: Restoring Trust in Sample Quality

It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to a new study conducted by NewtonX in partnership with Fortune:

• 25% of CFOs think that financial prospects are worse than three months ago
• 62% of CFOs expect their organization’s market research budget to shrink or stay the same in the next twelve months

Surrounded by constant global disruptions, outdated sample methods must go. According to the 22W1 Sample Quality GRIT report, 48% of buyers made at least one poor business decision in the past six months due to sample quality or availability. How many poor decisions does it take before they lose trust in the industry?

An Industry Plagued by Unreliable Sample Quality

Traditional survey panels aren’t equipped to find needles in a knowledge haystack. They attempt to optimize within a broken way of working. As a result, the GRIT report found that most buyers are looking for alternative sample sources (62% of buyers in North America and 57% in Europe).

What if we changed the sample recruitment model? What if samples didn’t draw from low cost, high fraud, stagnant panels — but rather the new paradigm of Custom Recruiting?

Custom Recruiting: The New Sample Paradigm

Custom Recruiting changes the game. Rather than pulling from closed panels, it scans open networks of billions of professionals across any industry imaginable. Powered by deep search technology, real-time databases, and filters tailored to business needs — if you can think of it, you can use Custom Recruiting to find it. How does this impact sample?

Accuracy. Laser precision in targeting means you’re only reaching out to relevant professionals based on the exact specifications that match your business questions.

Scale. Multimillion dollar business decisions need statistically significant sample sizes — not 50, or even 500, but thousands. Finding thousands of respondents while meeting 20 different targeting quotas wasn’t previously possible — until automated, specialized searches entered the picture.

Quality. The automation fuels both the recruiting and verification processes. This yields samples that are 100% verified, with 0% fraud.

Custom Recruiting turns the traditional sample and fielding methodology on its head. In order to thrive in the new tomorrow, research firms and buyers must look beyond cost and speed — and partner to redefine sample and rebuild trust in the data.