research panel
Back to the Roots: Why Panel Design Matters More than Ever
5 min read
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
4 min read
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Head of Strategic Research at Attest
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
3 min read
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Typology of Respondents and Model of Empathic Communication
8 min read
Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...
Rafał Sobczak
CEO at SoftArchitect
Custom Recruiting: Restoring Trust in Sample Quality
2 min read
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...
Sascha Eder
CEO & Co-Founder at NewtonX
Smart Automation for Higher Data Quality
2 min read
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...
Pete Cape
Director, Global Knowledge at Dynata
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
2 min read
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group