diversity in research
The Impact of Gender Demographics on Market Research
5 min read
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
Ashley Shedlock
Content Producer at Greenbook
Sparking that Innovation Mindset
7 min read
Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
The Chicken & Egg Dilemma of Diversity in Market Research
8 min read
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
Custom Recruiting: Restoring Trust in Sample Quality
2 min read
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...
Sascha Eder
CEO & Co-Founder at NewtonX
Smart Automation for Higher Data Quality
2 min read
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that a...
Pete Cape
Director, Global Knowledge at Dynata
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
2 min read
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...
Sam Pisani
Managing Partner at The Logit Group