Archive: diversity in research
The Impact of Gender Demographics on Market Research
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Sparking that Innovation Mindset
Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Greenbook
Editorial Team at Greenbook
The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
NewtonX
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…
By Sascha Eder
Dynata
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…
By Pete Cape
The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…
By Sam Pisani