Archive: grit report
Behaviorally
Staying Ahead of the Curve: How AI is Transforming Insights
Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.
By Thibault Cousot
Dynata
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry landscape.
By Ian Brocklehurst
NewtonX
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful business decisions.
By Sascha Eder
Displayr
The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one solution.
By Matilda Sarah
Fuel Cycle
The Rapidly Expanding Universe of Insights
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across industries.
By Rick Kelly
Nailbiter
Meeting Project Objectives: Focusing on Client Delight
Explore why true partnerships in market research go beyond briefs, aiming to turn satisfaction into delight with deep analysis and actionable recommendations.
By Bobby Stevenson
Recollective Inc.
Embracing AI in Everyday Life: A Path Forward
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption.
By Laura Pulito
Borderless Access
Redefining Insights for a Dynamic Future through Innovation and Collaboration
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for businesses.
By Ruchika Gupta
Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the coming year.
By Gen2 Advisors
Qualtrics Edge
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and professional lives.
By Ali Henriques
Suzy
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior, driving growth.
By Mary Emerson Baker
Quest Mindshare
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
By Greg Matheson
Prelaunch.com
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
By Narek Vardanyan
Glimpse
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
By Neil Dixit
Suzy
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strategies.
By Steve Seiferheld
Forsta
Tomorrow’s Business Today With an Intelligent Data Strategy
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible outcomes.
By Torbjörn Andersson
Market Research Merry-Go-Round: Not So Merry
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goals.
By Gen2 Advisors
Yabble
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges.
By Kathryn Topp
Displayr
A Day in the Life of the Full Service Researcher. A Personal Perspective
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strategic roles.
By Andrew Kelly
NewtonX
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate information.
By Sascha Eder
Dynata
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate results.
By Steven Millman
Tango, a division of Blackhawk Networks (BHN)
The Automation Era: AI Tooling and the Magnification of Consequences
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
By Monica Bush
Fuel Cycle
Career Success in the AI Era
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career success.
By Rick Kelly
Entropik
Hot or Not? Unmasking the Trendiest Insights Methods
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
By Lava Kumar
Recollective Inc.
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized insights.
By Laura Pulito
Greenbook Announces the GRIT Most Innovative Suppliers by Service Area
Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.
Dana Stanley
Chief Revenue Officer at Greenbook
Greenbook
Editorial Team at Greenbook
Remesh
The GRIT Top 50 List Signals Our Industry’s Direction
The GRIT 50 list of most innovative suppliers shows the breadth of services that benefit from innovation, as well as the industry's ability to support innovators of all sizes.
By Gary Ellis
Displayr
A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, and non-traditional data.
By Matilda Sarah
Hotspex
Technology and Insights: A Transformative Year in Review
In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry into uncharted territory.
By Gera Nevolovich
Dynata
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.
By Steven Millman
Behaviorally
Artificial Intelligence at Work: Navigating the Revolution
AI is a daily reality redefining society, and the insights industry is no exception. Most plan to adopt it for work as well as integrate it into their offerings.
By Thibault Cousot
The Logit Group
The Shifting Landscape of Market Research Skills
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to focus on analytics, and supplier staffs must adapt.
By Steve Male
Recollective Inc.
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work.
By Laura Pulito
Borderless Access
Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are best positioned to innovate.
By Ruchika Gupta
NAILBITER
Project Success Unleashed: The Power of Human Connections to Drive Insights Forward
As the influence of technology on research and insights grows, human insight must be applied to reach beyond stated objectives and ensure deep understanding and business relevance.
By Reid Searls
Fuel Cycle
Retool Research Processes to Maintain Organizational Influence
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
By Rick Kelly
Sago
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to collaborate with business stakeholders.
By Reed Cundiff
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CivicScience
Innovation in the Age of Uncertainty
We have a simple, but ambitious motto at CivicScience: “Everything affects everything, and everything is constantly changing. So, we study everything constantly.” It’s a core principle in every aspect of…
By Zachary Nippert
NewtonX
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…
By Sascha Eder
Dynata
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…
By Pete Cape
The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…
By Sam Pisani
Stravito
GRIT Top 50 Most Innovative Suppliers
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, execute, and measure. It was fascinating to read this…
By Thor Olof Philogène
Schlesinger Group
Put People First: Invest in Skill Development for Growth
Technology dominated this year’s GRIT report, but if you skimmed over “skills emphasized for staff development,” you might miss that the leaders in tech provided clear insights into emerging survival…
By Isaac Rogers
Rep Data
Embracing Aggregation: What Buyers Need from Suppliers Today
Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for good.…
By Patrick Stokes
Quest Mindshare
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…
By Greg Matheson
quantilope
Doing More with Less
Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching for cheaper alternatives, while brands themselves struggle…
By Peter Aschomeit
Nailbiter
Is Big MR on Its Way to Becoming the Next Blackberry?
What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several transformations in the last…
By Amishi Takalkar
InnovateMR
Let’s Get Real: There is No Silver Bullet for Cyberfraud
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that your data is reliable?…
By Lisa Wilding-Brown